MAM
iBall picks Kareena Kapoor as brand ambassador
MUMBAI: iBall has appointed Kareena Kapoor as the brand ambassador for its mobile phones category.
iBall has created its smart phone range under iBall Andi series.
iBall director Sandeep Parasrampuria “Kareena is an icon for the youth. Her hard work makes her a performance-powered actor and besides, she has always been associated with style, glamour, vibrancy and all things chic. She is also known for setting trends and doing things differently. There is thus no doubt that she would provide the perfect brand fit for us.”
iBall will soon be launching a series of smart phones in different screen sizes with android operating system. Most of them will be in icecream sandwich version of android and will be loaded with “powerful and fast” processors. High camera quality, 3g compatible with built in GPS will be included in these phones. It will also be bundled with applications for social networking, communication and entertainment apart from the freedom to use over 2.5 lakh applications available on the android market many of which is free for use to the users. iBall has plans to launch at least a few “first time in India” products in its Andi smart phones series in the next few months.
The company has also worked with Hrithik Roshan who was brand ambassador for iBall Slide, its range of tablets.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
