Applications
Sky unveils further enhancements to Sky+
MUMBAI: UK pay TV service provider Sky has unveiled an update to the popular Sky+ app for iPad which allows Sky TV customers to use their iPad as a remote control.
Sky customers will be able to take even more control of their main TV experience through the app, using it to change channels as well as pause, play and rewind TV with a swipe or tap of their fingers on the screen of their iPad.
Sky customers can also now manage their planner through the iPad app, allowing them to add and delete recordings they have stored on their Sky+HD set-top box without interrupting viewing on the main TV.
Other key features of the enhanced app include a redesigned TV Guide, with new genre tabs allowing Sky customers to discover their favourite content even more easily. The updated app also offers improved search and navigation, with an emphasis on providing an even more intuitive user experience.
The enhancements to the Sky+ app for iPad follow on from the launch of a new Sky TV Guide earlier in the year, which delivered a new Sky Guide to millions of customers with a Sky+HD box. To access the full functionality of the Sky+ app for iPad, Sky customers need to have the new look Sky Guide on their Sky+HD box and to make sure it‘s connected to the same WiFi network as their iPad.
Sky brand director, TV products Luke Bradley Jones commented, “The Sky+ app has proved hugely popular, with millions of Sky customers embracing the convenience of being able to set recordings of their favourite shows while they are on the move. We‘re now taking the Sky+ experience one step further, handing our customers even more control over their planner – not to mention being able to use the app to change channel and play, pause and rewind their favourite TV.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
