MAM
NDTV effect: TAM lists 6 action points to plug loopholes
MUMBAI: TAM, the television ratings provider, has assured the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI) that it will work on a six-point action plan to plug loopholes in the system.
The assurance was given at a meeting ISA and AAAI had with TAM on Thursday, 16 August to obtain facts about the audience measurement system. The meeting was held in the backdrop of broadcaster NDTV‘s suit in the US against TAM and its parents Nielsen and Kantar, claiming the ratings were fudged.
During the meeting, TAM shared its perspective with ISA and AAAI and outlined the following six key action steps:
- Appointment of a security officer and a security agency
- Expansion in number of meters in the existing 6 top metros
- A review by the industry of research processes that determine what TAM reports in its weekly reports. And what meter homes are left out of reporting for being data outliers
- Getting the outlier homes independently audited
- Faster panel rotation
- An internal audit team to be put in place as soon as possible
In a joint statement, AAAI president Arvind Sharma and ISA chairman Bharat Patel said, “As key users of audience research data, advertisers and advertising agencies need to know facts directly from the research agency. And if there are challenges at any level in the research, the research agency needs to share its proposed action plan with us.”
They further said, “We look forward to speedy implementation of the six action steps outlined by TAM. With formation of Broadcast Audience Research Council-BARC on the anvil, it will be appropriate for us to request BARC to review if these steps are adequate.”
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
