MAM
iris elevates Luke Nathans as APAC CEO
MUMBAI: iris, a marketing and advertising agency, has promoted Luke Nathans as its regional CEO for Asia Pacific (APAC). He was earlier regional development director for the region.
He will continue to focus on expanding the agency‘s operations in APAC, Middle East and North Africa (MENA).
As CEO-APAC, Nathans will report into the iris joint global CEOs Ian Millner and Stewart Shanley.
Continuing to be based out of Singapore, Nathans will be responsible for the agency‘s client base in the region which includes Diageo, adidas, Tiger, Coca-cola, Shell, Philips and Heineken. He will continue to chair the Asia Pacific board of iris, which comprises the leaders of iris‘ offices in Asia as well as its leaders in creative, planning, consulting and digital.
Nathans will play a key role in iris‘ forthcoming entry into MENA as the agency eyes a number of locations in the region. iris recently entered Indonesia, launching a licensing deal with Indonesian agency Nava+. iris‘ current headcount in Asia stands at 400 spanning its APAC offices in Singapore, Sydney, Melbourne, Singapore, Shanghai, Jakarta and Delhi.
Millner said, “Luke has been at iris for four years now and has been a key part of driving the development of the agency proposition, the agency product, and key client relationships in Indonesia, India, China, Singapore and Australia. As the network grows, it will become more important to release more autonomy internationally to enable iris to continue empowering talented and entrepreneurial people in the diverse and exciting markets we now operate in. Luke has given iris a real edge across Asia, as we start to become a real threat to the global networks.”
Nathans said, “We‘re increasing our footprint significantly in a few key markets before the end of the year, so I‘m looking forward to the exciting times ahead.”
Nathans was promoted as regional development director for Asia Pacific in August 2011, following his appointment at iris as managing director of its Asia Pacific experiential arm. Prior to joining Iris, he has worked with agencies like Ogilvy & Mather, OgilvyOne, Belgiovane Williams Mackay, G2, The One Centre and TBWA Tequila UK.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
