Applications
Hathway extends SD offering with quarterly Combo Pack
MUMBAI: Hathway Cable and Datacom has strengthened its portfolio with the launch of Standard Definition (SD) Quarterly Combo Pack – an extension of its existing SD & ISP offering.
The company‘s new digital cable broadband combo now includes digital cable and broadband provisions for its customers and is available across Hathway‘s direct points.
Already rolled out in Mumbai, Delhi, Pune, Aurangabad, Bangalore and Hyderabad, the new package is priced at Rs 1900 for the company‘s Ultra 512 combo with 512 Kbps speed (ISP and Digital cable services) and Rs. 2200 for its Flash 2 Lite with 2 Mbps broadband speed combo (ISP and digital cable services) which has been specially introduced for customers looking for better speed options.
Commenting on the launch, Hathway Cable and Datacom MD & CEO K Jayaraman said, “After understanding growing customer needs and taking into account feedback from our direct subscribers, we have launched our quarterly package offering that provides quality viewing and faster browsing experiences at unbeatable prices. We are positive about the product being a hit in the market and look forward to interacting with our customers more often so as to provide better quality offerings.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
