MAM
ESS ropes in 10 sponsors for Ind-NZ series
MUMBAI: Sports broadcaster ESPN Star Sports has roped in 10 sponsors for the India-New Zealand that kicks-off Thursday in Hyderabad.
Tata DoCoMo and Havells are co-presenting sponsors while Maruti Suzuki, Nokia, McDonalds, Asian Paints, Quikr, IBM, Samsung, and ACC have come in associate sponsors.
Kent RO Systems and Venus Home Appliances complete the roster, sponsoring ESS’ wraparound cricket show.
The bi-lateral series comprising two Tests and two Twenty20 matches will mark the beginning of a hectic home season for the Men in Blue which will stretch all the way till 2013 beginning November when England visit for a full-fledged series followed by Pakistan and Australia.
The series will also be the first one after the BCCI terminated its broadcast rights agreement with Nimbus. The rights were eventually won by Star India for a whopping Rs 38.51 billion till 2018.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
