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Acer launches its first AI ready laptop Swift Go 14
Mumbai: Acer has unveiled its first AI-ready laptop, the Swift Go 14, in India, showcasing a dedication to cutting-edge technology. The new Swift Go 14 comes with AI features powered by the new Intel® Core™ ultra-processors and Intel AI boost with power-efficient AI acceleration coupled with Intel Arc™ GPU, complementing features such as Acer AlterView, Acer AI Zone, Microsoft Co-pilot in Windows, Acer PurifiedVoice™ 2.0’s noise reduction, and Acer PurifiedView™ video enhancement technology. The laptop features a 16:10 14” IPS touch display showcasing stunning visual brilliance with super slim bezels, delivering vibrant colour accuracy, deep blacks, and ultra-crisp image quality.
Powered by the latest Intel core ultra 5 & 7 processor, the Acer Swift Go 14 excels not only in AI capabilities but also stands out as a powerhouse. It introduces applied AI features like Acer QuickPanel, streamlining adjustments for PurifiedView™ and PurifiedVoice™ AI effects during e-meetings. With automatic launch alongside the camera, it provides quick settings, while users can customise preferences within the app. LifeConnect efficiently manages Wifi resources, and the generative AI features, coupled with GIMP free & open-source raster graphics editor, enable seamless integration with the Intel stable diffusion plugin for effortless generation of art, illustrations, and images using simple text input. Acer LiveArt, part of Acer AI Zone, allows instant background removal, enhancing creative flexibility. Within the AI landscape, the Swift Go features alter view, generating depth maps for 2D images, enabling users to personalise live wallpapers with an engaging dynamic parallax effect.
Additionally, the laptop includes an AI Assistant feature, and AcerSense™ utility app, ensuring effortless navigation and maintenance. Acer AI Zone within AcerSense™ offers AI features, enriching the exploration of innovative productivity and creativity experiences. The Co-pilot feature in Windows 11 further provides intelligent assistance and skill enhancement through AI. The Acer Swift Go 14 marks a leap forward in AI-infused computing experiences, offering a comprehensive suite of features for enhanced productivity and creativity.
At the launch, Acer India chief business officer Sudhir Goel said, “We are thrilled to introduce the Swift Go 14, our first AI-ready laptop. With the integration of the next-generation Intel® Ultra processor and Intel® Arc™ graphics, the Swift Go 14 gives users the hardware capability to handle demanding AI tasks effortlessly. It showcases our unwavering commitment to delivering a computing experience that seamlessly combines advanced AI technology with exceptional performance. We look forward to introducing more laptops with AI features in the future.”
The latest Swift Go 14 delivers an impressive 47 per cent performance boost, making it exceptionally efficient for multitasking and demanding tasks. It seamlessly integrates with smartphones and tablets, marking a new era of AI-driven experiences. Additionally, it features the Intel® Killer™ Intelligence center, empowering users to customize quick settings, receive system improvement recommendations, and effortlessly switch between multimedia and creator modes. Emphasising user customisation, it includes the Intel Killer Prioritisation Engine and Intel Killer Intelligence Engine, enabling users to personalize network settings for an enhanced overall experience. Ensuring seamless device integration, Intel® Unison™ provides a unified experience. With a 1440p QHD webcam and up to 100W quick charge capability via the USB-C port, the Swift Go 14 embodies Acer’s commitment to delivering not just a laptop but a comprehensive AI-driven computing experience.
Price and Availability –
The all-new Swift Go 14 is priced at Rs 84,999 and is now available exclusively on Flipkart.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
