MAM
Sony ropes in 10 sponsors for Kaun Banega Crorepati
MUMBAI: Sony Entertainment Television (Set) has roped in eight associate sponsors and two title sponsors for the sixth season of its premium game show ‘Kaun Banega Crorepati’.
The channel has once again got Cadbury as the title sponsor on board while the show is powered by Idea. The associate sponsors for the show are Axis Bank, Just Dial, Ceat, Maruti, Sony India, Hero Motor Corp and Aakash Institute. Sony might extend the number to 11 by bringing one more associate sponsor on board.
MSM president network sales, licensing and telephony Rohit Gupta said, “KBC is an impact property and we have received great response from the advertisers for this season too. We are expecting to grow by 20-25 per cent this season.”
As reported earlier, Kaun Banega Crorepati 5 had made Rs 2 billion from ad revenue.
Gupta said that 70 per cent of the inventory would be consumed by sponsors. “The remaining 30 per cent will be for spot buys. There is some inventory left for spot buys that we are looking to sell during festive season of Diwali so that we can charge a higher premium. Right now we are offering a packaged deal for spot buyers who are advertising for all the episodes,” he added.
Starting 7 September, Kaun Banega Crorepati 6, will air Friday-Sunday at 8.30 pm. The show this season will air for 21 weekends with 58 episodes. It will also comprise special episodes with “unique” and “distinct” themes which will capture a little bit of India in every episode, lined up to ignite the minds and hearts of Indian audiences, the channel said.
“It is a glorious moment for all of us at Sony to bring back another power packed season of the magnificent game show Kaun Banega Crorepati on our network, This year’s theme ‘Sirf Gyaan Hi Aapko Aapka Haq Dilata Hai’ celebrates knowledge as the greatest leveller in our society and a potent change agent,” Multi Screen Media COO N.P Singh said in a statement.
MAM
BLR Airport Launches ‘Connections’ Service to Ease Transit Travel
New initiative targets smoother transfers as Bengaluru hub traffic rises 30 per cent.
MUMBAI: Missed connections may be a traveller’s nightmare but Bengaluru is trying to make them a thing of the past. Kempegowda International Airport Bengaluru (BLR Airport) has rolled out ‘Connections by BLR’, a new transfer programme designed to take the friction out of connecting journeys. Built around three pillars ease, efficiency and experience,the initiative aims to simplify what is often the most stressful leg of air travel.
The move comes as transfer traffic at BLR Airport climbs sharply, up more than 30 per cent year-on-year. Transfers currently account for around 15 per cent of total passenger traffic and are projected to touch 20 per cent by 2026, signalling a clear shift in how the airport is positioning itself within airline networks.
At its core, the programme focuses on making navigation intuitive and downtime more comfortable. Dedicated transfer desks have been set up across terminals, supported by colour-coded wayfinding blue and yellow signage designed for quick recognition. Inter-terminal movement is being streamlined through complimentary shuttle services with predictable wait times, while designated transfer zones aim to reduce passenger confusion.
Beyond logistics, the airport is leaning into experience. Travellers in transit now have access to a wider choice of lounges, curated retail and food and beverage options, as well as sleeping pods for short stays. For longer layovers, transit hotels in both Terminal 1 and Terminal 2 offer boutique in-terminal accommodation, an increasingly sought-after feature as global travel patterns evolve.
The timing is strategic. BLR Airport now connects to 114 passenger destinations 80 domestic and 34 international with key routes spanning Delhi, Mumbai, Kolkata, Hyderabad and Pune domestically, and Singapore, London Heathrow, Dubai, Abu Dhabi and Kuala Lumpur internationally. Recent additions such as Hindon, Bidar and Silchar within India, alongside Dammam, Hanoi and Riyadh overseas, are further expanding its reach.
Infrastructure is also catching up with ambition. Developments including the West Cross Taxiway, Terminal 1 refurbishment and Terminal 2 expansion are laying the groundwork for higher capacity and smoother operations critical for any airport aiming to become a serious transfer hub.
Bangalore International Airport Limited chief operating officer Girish Nair framed the initiative as both a response to demand and a forward-looking play. He pointed to the growing depth of the airport’s network and the opportunity to build a more reliable transfer ecosystem that benefits both passengers and airline partners.
In an era where travel is as much about transitions as destinations, BLR Airport is betting that a seamless connection might just be the journey’s most important upgrade.
