MAM
Havas post 7.7% rev growth for H1 2012
MUMBAI: The Havas Group posted revenue of $654.41 million for H1 2012 ended 30 June 2012. This is a 7.7 per cent increase from $607.58 in H1 2011.
The group‘s income from operations for H1 2012 increased by 4.21 per cent to $125.72 million, compared to $120.64 million reported for H1 2011.
Geographically, Europe continued to be the media group‘s strength with $529.34 million coming in revenue from the region followed by North America ($358.10 million) and Asia Pacific and Latin America bringing in $165.08 million.
The group‘s Q2 revenue stood at $561.28 million, a 9.40 per cent rise from Q2 FY12‘s $513.03 million. During this period too, Europe led the share of revenue with $284.45 million followed by North America with $185.40 million and APAC+Lat Am bringing in $$91.43 million.
Havas CEO David Jones said, “All our regions continued to deliver growth in the first half led by Asia, Latin America, digital, media and healthcare. New Business performance strengthened in H1 2012, delivering one of the best half-year new business results in recent years with major wins including Novartis, GSK, Hershey‘s (digital), Intel Asus, (global), Sony Playstation, New York Life, Atlantic City, Lycra (USA), Yili in Asia, Nokia in India and Volvo in China, to name but a few. We made a number of targeted acquisitions during the first half of 2012, bringing into the group innovative agencies and talent adept at using digital technology and creativity to meet the future needs of our clients.”
Over the first half of 2012, Havas made a number of acquisitions of agencies representing a total investment of approximately $44.45 million. These targeted acquisitions made to reinforce the group‘s digital, technology and creative resources and are in line with the Group‘ strategy.
The group acquired agencies Boondoggle, Ignition, Victors and Spoils, Creative Lynx, Mediaxis and launched Havas Media Ortega in Philippines.
The agency won some prominent accounts like Expedia (Euro RSCG 4D Matrix), Nokia (digital business won by Euro RSCG), Parle (media account won by MPG) and TVS Tyres (media account won by MPG) in India.
Brands
Netflix acquires Ben Affleck’s AI film-tech firm InterPositive
Streaming giant picks up production startup to streamline digital filmmaking
LOS ANGELES: Netflix has officially acquired InterPositive, an AI film-technology startup founded by actor and director Ben Affleck. The move marks a significant investment by the streaming service into assistive AI tools designed to support the technical side of movie production. While many AI companies focus on generating new images or scripts, InterPositive focuses on the logistical challenges of filmmaking. The firm’s technology is designed to handle technical tasks that often delay post-production, such as correcting lighting inconsistencies and ensuring visual continuity across different takes.
The acquisition is not about replacing human actors or writers. Instead, Netflix intends to use the technology as a digital assistant for directors. The software understands cinematic logic, meaning it can automatically adjust background elements or environmental effects to ensure a film looks polished and consistent without months of manual editing.
In a Netflix post on Thursday, Affleck emphasised that the project was born out of a desire to support the craft rather than automate it. “I knew I had a responsibility to my peers and our industry, to protect the power of human creativity and the people behind it. In creating InterPositive, I sought to do just that,” Affleck wrote. “From the invention of the moving image to the transition to digital, from motion capture to virtual production, technology has evolved alongside the artists who use it. Our shared commitment to continuing this legacy makes joining together a natural next step.”
Netflix chief product and technology officer Elizabeth Stone said, “Our approach to AI has always been focused on meaningfully serving the needs of the creative community. InterPositive’s technology is purpose-built for filmmakers and showrunners to naturally support their visions. We’re excited to welcome the team to Netflix and continue building a future where technology enhances storytelling, while people remain at the core.”
Netflix chief content officer Bela Bajaria added, “New tools should expand creative freedom, not constrain it. Ben and his team are part of a long tradition of artists leading innovation in storytelling. Their work gives filmmakers more choices, control, and protection for their vision.”
The deal coincides with a broader partnership between Netflix and Artists Equity, the production company led by Affleck and Matt Damon. Following the success of their recent projects on the platform, this acquisition cements Affleck’s role as both a creative and technical advisor to the streamer. Affleck noted that the partnership was a logical fit due to “Netflix’s decades of experience applying and scaling technology responsibly.” He will serve as a senioradvisor for the integration of the technology, ensuring the tools remain focused on helping filmmakers.
For the film industry, this acquisition signals a shift in strategy. Rather than just buying finished movies, Netflix is now owning the specialized technology used to build them. By bringing these tools in-house, the company aims to reduce the rising costs and lengthy timelines associated with high-budget original films while giving their productions a technical edge in speed and visual quality.
