MAM
Ozone Media introduces Ozone Smarton
MUMBAI: Digital Advertising network Ozone Media has launched Ozone Smarton, an advanced re-targeting and dynamic banner advertising platform.
Ozone Smarton will help e-commerce merchants in “smarter” acquisition of dropped-off and dormant consumers by assembling “dynamic” banners in real-time and serving them to a re-targeted audience.
Travel is the next vertical Ozone Smarton will be rolled out for, followed by other verticals where online customer acquisition is critical.
Ozone Media CEO Kiran Gopinath said, “At Ozone Media, we are integrating powerful technology in improving efficiencies in campaign delivery and targeting for our customers. Ozone Smarton is a step closer to bringing evolved targeting products to the Indian advertisers”.
Based on the initial results, Ozone Smarton pushed up the conversion rate by three to eight times for the retargeted audience.
Ozone Smarton is powered by predictive algorithms that determine the optimal product to be shown to the re-targeted users. It builds intelligence about users who have visited an advertiser‘s website and shows them the relevant products in the retargeted dynamic banner ads.
Ozone Smarton selects the product to be served on dynamic banner in real time, based on its prediction algorithms, to maximise conversion rates and also supports multi-product banners that showcase multiple products that are relevant to the user.
“The combination of technology and ad network-related benefits that Ozone Media is now bringing to market is unique in the Indian retargeting scenario. We are in the process of working with our customers to implement algorithms through our customisable Recommendation Engine that will maximize their ability to generate conversions through retargeting. What is even more exciting is that we will soon be able to proactively suggest campaigns that advertisers can run. These campaigns will help them micro-segment their user base and target them accordingly, leading to far better return on ad spend. This collaborative model of working with advertisers is the future of the industry, and Ozone Media is pleased to be in the forefront of this revolution”, Ozone Media associate vice president of product and partnerships Senthil Govindan said.
In the last quarter, Ozone Media had launched its Lead Management System that allows advertisers to capture and view leads without having to build their own solution from the ground up. Leads can be mobile-verified through pre-built integration based on an advertiser‘s requirements. Mobile verification allows the clients‘ call centers to access only verified leads, thus ensuring greater lead to sale conversion rate and improved efficiency of call center personnel.
Founded in 2006, Ozone Media helps advertisers in delivering digital audience by partnering with online publishers in India.
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
