MAM
Mahindra Scooters communicates its legacy in latest campaign
MUMBAI: Mahindra Two Wheelers, a part of the $15.4 billion Mahindra Group, has launched a new campaign for its scooters portfolio. The campaign has been created by Interface Communications.
Through this new communication created by Interface Communications, the brand aims at establishing how the scooter range takes ahead Mahindra™s legacy of providing powerful, reliable and stylish vehicles. It tells the audience about Mahindra‘s technical expertise in manufacturing advanced automobiles for the Indian consumer and leveraging them for their new scooter range.
Mahindra Two Wheelers executive vice president – strategy and market development Viren Popli said, “Today, Mahindra has a complete portfolio of mobility solutions across land, air and water with SUVs, aircrafts, luxury boats, tractors, trucks and vehicles for the defence forces. We have a rich legacy of manufacturing powerful, reliable and stylish vehicles designed specifically for the Indian consumer. Through this new campaign, we intend to showcase Mahindra‘s automobile expertise that has gone behind the making of our new scooters and our commitment to continuing this legacy with the new scooters range. It drives home the message that behind every Mahindra scooter is the trust and reassurance of Mahindra.”
The campaign spans across electronic, print and digital media.
Brands
Magnum Ice Cream Netherlands takes control of Kwality Wall’s India from Unilever
61.9 per cent stake transfer reshapes ownership as Unilever exits promoter role
MUMBAI: Kwality Wall’s (India) Limited has entered a new chapter, with The Magnum Ice Cream Company HoldCo 1 Netherlands B.V. acquiring a controlling 61.9 per cent stake from a clutch of Unilever PLC-led entities, marking a significant shift in ownership.
The transaction, completed on March 30, 2026, follows a share purchase agreement signed in June 2025. The incoming promoter picked up over 145 crore equity shares, effectively taking control of the company and being formally classified as its new promoter under regulatory norms.
As part of the deal, the outgoing promoter group, including Unilever Group Limited and its affiliated entities, has fully exited its shareholding in the company. They have now been reclassified from promoter to public shareholders, closing a long-standing association with the ice cream business in India.
The board of Kwality Wall’s (India) Limited took note of the ownership change and approved a series of leadership updates alongside it. Ritesh Tiwari stepped down as director, while Abhijit Bhattacharya was appointed as chairperson and additional non-executive director. Tahir Toloy Tanridagli also joined the board as an additional non-executive director.
The reshuffle signals a broader strategic reset as the Magnum-led entity looks to steer the brand’s next phase of growth in India. The transition has been carried out in line with regulatory requirements, including disclosures tied to the open offer and reclassification norms under market regulations.
With Unilever stepping back and Magnum stepping in, Kwality Wall’s India is effectively getting a fresh scoop of leadership and direction. The coming months will reveal how the new promoter plans to scale the brand in one of the world’s most competitive ice cream markets.
