Brands
Revlon introduces Madelyn cline as a global brand ambassador
Mumbai : Actress Madelyn Cline has been named the newest Revlon global brand ambassador, joining the ranks of Ashley Graham and Megan Thee Stallion as the latest face of the beauty brand.
The 26 year old is best known for her roles as ‘Sarah Cameron’ on Netflix’s hit series “Outer Banks” and as ‘Whiskey’ in “Glass Onion: A Knives Out Mystery,” and has made her mark in an array of high-profile, cult, and popular projects over the last four years. She has a social media reach of 25 million across platforms and has become a style icon on the red carpet and a go-to for her beauty and skincare routines.
“I love makeup and it’s been a dream of mine to partner with a brand as iconic as Revlon. I couldn’t be more excited to join the ranks of Ashley Graham, Megan Thee Stallion, and all of the amazing Global Brand Ambassadors who came before them,” said Madelyn.
“Makeup is a tool I use to feel more creative and confident, whether I’m on set, on the red carpet, or just every day – and with this partnership, I’m thrilled to be able to inspire other women to live boldly and feel empowered.” she added.
Revlon chief marketing officer Martine Williamson said, ‘we strive to create a more liberated beauty that embodies independence, confidence, and inspiration,” said Martine Williamson, . “Whether it’s through her on-screen roles or in her everyday life, Madelyn personifies our mission of living boldly in everything she does. Her confidence and focus on self-love make her an incredible role model for young adults. With a natural affinity for beauty, Madelyn is the perfect fit for a Revlon Global Ambassador, and we’re overjoyed to welcome her to our family.”
Revlon India executive head and director and head of and Sub-continent at Modi-Mundipharma Beauty Products Pvt. Ltd, Meghna Modi, added, “Madelyn Cline’s association with Revlon marks a significant milestone for us. Her embodiment of confidence and self-expression perfectly aligns with our brand ethos. As we expand our global family, Madelyn’s influence will undoubtedly inspire people in India and around the world to embrace their unique beauty confidently.”
‘As a Global Brand Ambassador, Madelyn will be the face of the Revlon brand and products, and featured across the full marketing mix including on in-store displays, at retailer events, and in global campaigns. she added.’
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
