Brands
Global TV shipments rise for second quarter in a row in Q3 2024
MUMBAI: This is one piece of research that deserves closer attention. Global market research firm Counterpoint Research data around a week ago showed that TV shipments have maintained their buoyancy in Q3 2024. The growth year on year for the period was at 11 per cent to 62 million units, which was the second quarter in succession that the TV market showed a rise. Research data also showed that growth was distributed even across all regions, except Japan. East Europe showed the maximum jump at 24 per cent. North America and western Europe also showed healthy growth.
Model wise, premium TV sets consisting of OLED, QD LCD, and MiniLED LCD shipments rose 51 per cent year on year, which was an all-time high. A lot of that growth came courtesy the Chinese brands Hisense and TCL, which more than doubled their shipments year on year, climbing to second and third place. Samsung of course led this segment at 30 per cent, but it lost 13 per centage points of market share to the Chinese brands. Because of the Chinese aggression, LG was pushed to the fourth spot.
The premium TV segment saw shipments of MiniLED LCD TVs rising 102 per cent year on year, racing past OLEDs which accelerated by a mere 13 per cent year on year. QD LCD TVs also climbed past four million units – 50 per cent growth year on year.
Overall for TV shipments, Samsung Electronics retained its top slot with a 15 per cent market share, but that had slipped marginally compared to the previous quarter. HiSense sprinted ahead of TCL by increasing its shipments by 19 per cent. LG was at the fourth spot with a close to 10 per cent share, by shipping out mor seven per cent more TV sets.
Counterpoint Research researcher Lim Soo-jung said, “In the TV market where replacement demand is the main issue, the fact that there has been year on year growth for two consecutive quarters can be interpreted as a shortened replacement cycle,” adding, “As TV companies continue to release new high-definition, large-screen models, it stimulates consumer purchases for users who want to enjoy videos on a larger screen at home.”
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
