MAM
Dentsu Communications wins TVS’ creative biz
MUMBAI: TVS Motor Company has appointed Dentsu Communications to handle creative duties of its WEGO brand of scooters.
Dentsu will work on various campaigns for WEGO and will be responsible for the account‘s campaign planning and creative executions across television and print mediums.
TVS Motor Company president marketing H S Goindi said, “I must thank the earlier agency BBH for the award winning creative work in creating a differentiated position for WEGO. Equally, I eagerly look forward to a very fruitful and long term association with Dentsu Communication. We are confident that the team at Dentsu Communication with its deep experience and understanding of automobile brands will make their presence felt on WEGO future campaigns.”
Dentsu Communications CEO Arijit Ray added, “TVS WEGO is a great product and we are looking forward to working very closely with the brand team to carve out a distinctive communication position for the brand. Our team at Dentsu Communications Bangalore has the right mix of youth and experience, with significant exposure to the automotive category to help craft & build a robust integrated strategy, for WEGO, going forward.”
WEGO is TVS Motor Company‘s 110 CC metal body scooter with Body Balance Technology. It is designed for the urban couple, the company said.
MAM
Ad veteran Amitabha Lahiri passes away; led MASH Advertising as CEO
Industry remembers seasoned leader who shaped brands across top agencies
NEW DELHI: Amitabha Lahiri, a seasoned name in India’s advertising industry and chief executive officer of MASH Advertising, has passed away, according to media reports.
Lahiri brought with him over three decades of experience across some of the country’s most prominent agencies, carving a reputation for building brands and businesses with equal ease. At MASH Advertising, a unit of Percept Ltd, he played a key role in shaping the agency’s direction and growth since its inception.
He joined the Percept group in 2007 as senior vice president at Hakuhodo Percept and was later elevated to chief operating officer. He eventually went on to lead MASH India as chief executive, steering the agency through its formative years and positioning it as a creative and strategic player in the market.
Before his stint with Percept, Lahiri held leadership roles across leading global networks. He served as vice president at Dentsu Marcom and JWT, and earlier as vice president and branch head at Everest Brand Solutions in Delhi. His career also included significant tenures at McCann Worldgroup, Lowe Lintas and Leo Burnett, where he honed his expertise in account management and brand strategy.
Colleagues and industry peers remember Lahiri as a steady hand in a fast-changing business, someone who combined creative instinct with sharp commercial understanding. His journey from early roles in Mumbai’s advertising scene to leading agencies in Delhi reflects the evolution of India’s ad industry itself.
His passing marks the loss of a veteran who helped shape campaigns, teams and agencies across decades. As the industry continues to evolve, Lahiri’s legacy will endure in the many brands he influenced and the professionals he mentored along the way.
