MAM
Salman Khan back as Thumps Up brand ambassador
MUMBAI: Salman Khan has returned as brand ambassador to promote Coca-Cola‘s soft drink brand Thumps Up in India.
The Bollywood actor had endorsed the brand for a while prior to 2003.
The beverage major has also signed an agreement with ‘Being Human‘, the Salman Khan Foundation, to jointly promote, conceive and execute charitable and social activities.
Coca-Cola India and South West Asia president and CEO Atul Singh said, “Salman‘s appeal cuts across age groups and socio economic strata, just like Thums Up. The brand‘s core values of masculinity, adventure, thrill and excitement will further be amplified by Salman‘s association and will help us take the brand to the next level.”
As an ambassador, Khan will be associated with consumer activation and marketing programmes for the brand. He will also be working with the company to promote Career Development Centres, school education and other programmes jointly conceived by the two parties.
Khan said, “I look forward to this partnership with Thums Up, a soft drink that I have grown up with. I am also excited at the association between Being Human and Coca-Cola India, where the two organisations will work together on community welfare projects.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
