MAM
India’s AI-Driven coupon code platform Zifup, goes live
Mumbai :The Indian e-commerce landscape is set to experience growth, estimated at a CAGR of 27 per cent and reaching $ 163 billion by 2026. The increasing use of the internet and smartphones in India has significantly reshaped the business markets, particularly with the expansion of e-commerce. In the last three years, India has seen an increase of 125 million online shoppers and another 80 million consumers can be seen by 2025. This highlights the growing popularity of online deals, coupons and special offers to save money while doing regular shopping.
Recognising the evolving needs of consumers amidst the surge in online shopping in the country, Sellergize, a Mumbai based company introduces its B2C product – Zifup. This platform helps countless online shoppers in exploring the latest coupons, deals, and promo codes, enabling them to save money during their online shopping endeavors.
How Zifup Works?
Zifup’s team of data scientists selects the best deals from merchants daily, helping online shoppers save significantly. The streamlined process involves three clear steps to collect and provide coupons for customers.
Coupon Discovery: Zifup regularly checks multiple store websites, subscribes to newsletters, and reads blogs for discounts. It follows e-commerce brands on social media, monitors SMS and app notifications for additional deals. The collected coupons and deals are carefully sorted, showcasing only the most relevant and sought-after ones in the collection. By maintaining direct communication and establishing contact with stores, Zifup ensures a swift and efficient sourcing of the best coupons and deals.
Validation: Every day, the promo codes and deals team collects, undergoes thorough checks to ensure accuracy. Zifup tests their validity by applying them manually, visiting various stores and popular categories. Any changes in coupon terms and conditions are promptly updated, along with a list of products where the coupon can be used, helping customers save money.
Audit: Dedicated professionals regularly review and do sampling at Zifup, providing valuable feedback on coupon collection and its process. Customers enjoy the convenience of using coupons directly on the website for groceries, clothing and other purchases, saving money with a variety of eco-friendly and cost-effective promo codes. This provides a modern alternative to printable coupons, eliminating the need for printing.
Sellergize, CTO & Director Kamil Khan, further explains, “Zifup makes online shopping easier by providing the latest and authentic money-saving deals. The website offers a fast and user-friendly way to find promo codes, offers and digital vouchers. With a simple process, users can quickly search for store coupons by filtering the city and offering types. Each voucher is paired with an easy-to-use activation button for convenience
Moreover, Zifup’s Gen AI is now live as of 31 January 2024, a groundbreaking feature designed to provide timely updates on upcoming E-commerce Portal Sales. This innovation aims to assist numerous consumers in making informed decisions and saving money during their online shopping experiences.
By 2024, about 10.7 per cent of all the shopping in India is expected to happen online. And Zifup will enhance the online shopping journey, offering a delightful and cost-effective experience. While individuals aged 25 to 34 have been the primary participants in e-commerce there’s a noteworthy surge in older demographics engaging in online shopping.
Zifup plays a pivotal role in providing satisfaction and savings, benefiting both consumers and e-commerce platforms and driving sales.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
