Applications
SeaChange’s multi-screen cloud-based video software
MUMBAI: Global multi-screen video software company SeaChange International is presenting its next generation multi-screen software for optimising and monetising video services on TVs, tablets, smartphones, PCs and other devices at the TelcoTV 2012 conference in Las Vegas.
Demonstrated from the cloud at the show, SeaChange is featuring its Nitro subscriber experience, running on the Adrenalin multi-screen video platform, and the Infusion advanced advertising solution.
SeaChange CTO Steve Davi said, “SeaChange‘s flexible cloud-based software enables video service providers of all sizes to reach their subscribers across multiple screens. We‘ll show at TelcoTV that our solutions provide a range of advantages, including a unified subscriber experience on TV, tablet and other devices, as well as the means to fully promote cross-platform services and seamlessly integrate advertising.”
SeaChange Adrenalin is a multi-screen video platform that enables video service providers to manage, monetize and deliver a seamless experience to subscribers across devices. Based on an open service-oriented architecture, this platform incorporates applications focused on business management, content management, recommendations, monitoring, and client publishers.
SeaChange Nitro is the next generation multi-screen user experience application that enables video service providers to provide a seamless presentation of linear and on-demand content across mobile, PC, tablet and TV screens. Nitro leverages HTML5 to give subscribers intuitive features and functionality to navigate and manage video content on any screen they choose, including catch-up TV, search, recommendations, bookmarking, TV listings and social media.
SeaChange Infusio is an advanced ad solution that represents the transformation of SeaChange‘s video ad technology into an enhanced monetisation platform that seamlessly unites television and internet ad operations. Infusion enables targeted, multi-screen ad insertion capabilities for pre-, mid- and post-rolls, overlays, banner ads, click-throughs, and companion ads.
Demonstrations will include ad insertion into linear and on-demand streams on multiple devices, as well as “second screen ad re-targeting” on tablets based on what‘s concurrently shown on TV.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
