MAM
LG to spend Rs 1.5 bn on ads & promotions in festive season
MUMBAI: Consumer electronics major LG is launching new products will spend close to Rs. 1.5 billion on festival marketing and promotions, of which ad spend will be close to Rs 500 million.
LG India VP marketing LK Gupta said that one product which will be pushed heavily is the 84 inch Ultra HD 3D TV. This features LG‘s Cinema 3D technology, which provides a comfortable 3D viewing experience similar to what consumers experience in the theatre.
“LG Smart TV features LG‘s ‘3D World‘, where users can access blockbuster 3D content. Users can easily browse and navigate through the Smart TV ecosystem using LG‘s four-mode Magic Remote, which has Premium Content, Home Dashboard, Smart Share Plus and voice recognition. The 84 inch Ultra HD 3D TV range is available in the price range of Rs 17, 00,000. The new series hits the Indian market from 1 November.”
In terms of sales growth being targeted, Gupta said that as per last trend in the festive season the company registered good growth in LED, LCD, Refrigerators and Washing Machines. “Last year we registered 25 per cent growth during festival sales. To ensure the numbers, we have an aggressive marketing strategy with a target investment of Rs 1 billion in flagship product communication.”
The flagship products will be promoted through 360 degree campaigns. “We will be more innovative in designing our marketing campaigns and will increase visibility through campaigns, in store branding and BTL activations. This will be accompanied by experiential marketing campaigns like the smart idea camp and mallika-e-kitchen.”
Gupta acknowledges that the slowdown poses challenges. “The penetration level of consumer durables is low and there is a huge potential for growth in India, though we have seen that consumers are postponing purchases of discretionary items in the last six months due to uncertain economic conditions.
“This has led to a slowdown in durables and electronics market. The same thing has happened in the automobiles and two-wheeler markets. The consumer sentiment is a worrying factor but we are expecting the festival season to lift the spirits in the market.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
