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MAM

DDB Mudra Delhi gets Parab and Mohsin as ECDs

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MUMBAI: DDB Mudra Delhi has appointed Mahesh Parab and Talha Bin Mohsin as executive creative directors. They will be based in Delhi and will report to DDB Mudra Group chairman and chief creative officer Sonal Dabral.

The duo will lead the creative teams of all of DDB Mudra Delhi‘s clients including Wrigley, India Yamaha Motor, Dhara and Dabur.

Parab and Mohsin come in from McCann Erickson‘s Mumbai office where they were creative directors. With over 13 years of experience, Parab has worked on some brands such as Vaseline, Hanes, Siemens, Amul, Lakme and Liril.

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This is Mohsin‘s second stint with DDB Mudra Group (formerly Mudra Communications). With a decade of experience in the advertising field, he has worked on some world-class brands such as Coca-Cola, Schneider electric, Philips Lighting, National Geographic Channel, Parachute Hair Oil and Kwality Walls.

Dabral said, â€?Both Talha and Mahesh have that rare combination of outstanding creativity and strategic thinking. Delhi is an extremely important market and we‘re very excited to have this formidable team lead our creative force in New Delhi.”

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MAM

Manappuram Finance appoints Sreekanth P V as group head – operations

22-year veteran from Bajaj Finance to drive efficiency and customer experience.

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MUMBAI: Manappuram Finance just upgraded its operations engine because when customer delight needs turbocharging, even the gold loans get a smoother ride. Manappuram Finance Ltd has appointed industry veteran Sreekanth P V as group head for operations & customer experience at the grade of president. In his new role, Sreekanth will lead efforts to strengthen operational efficiency, enhance customer experience, streamline processes, drive service innovation and scale the company’s digital ecosystems across all business verticals.

Sreekanth brings over 22 years of experience in operations management, digital platforms, product innovation and customer experience within the financial services sector. Most recently he served as deputy executive vice president for digital platforms at Bajaj Finance Ltd, where he led the development of a unified app and web platform strategy and built a cohesive digital ecosystem.

Manappuram Finance, chairman and managing director V. P. Nandakumar said, “We are pleased to welcome Mr Sreekanth P V to the leadership team. He brings extensive experience in operations management, digital platforms and customer experience. As we continue to strengthen our operational capabilities and enhance customer engagement, his expertise will play an important role in driving efficiency, innovation and service excellence across the organisation.”

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The appointment reflects Manappuram Finance’s ongoing focus on building a stronger leadership bench and elevating operational standards as the company scales its lending and customer engagement capabilities.

In a sector where every rupee counts twice, Sreekanth isn’t just joining the team, he’s the new conductor making sure the entire orchestra of loans, digital flows and customer smiles stays perfectly in tune.

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