MAM
DASOS Cabinets launched in Hyderabad
Mumbai: DASOS Cabinets, the latest venture by the Mahi Group, a renowned Manufacturer & exporter of Granites and Quartz Surfaces, launches its Home Interiors service in Hyderabad. DASOS Cabinets is set to redefine standards in design, functionality, and craftsmanship, offering a seamless blend of aesthetics and practicality for contemporary living spaces. The company has also set up a state-of-the-art experience centre it’s corporate office in Hyderabad, to help customers understand product superiority and excellence.
DASOS Cabinets will offer comprehensive solutions for all modular and Customised furniture needs for Kitchen and living spaces. The company takes pride in its meticulous process, from design inception to flawless finishing. They have set up a manufacturing unit in Hyderabad at Toopran with an investment of Rs 40 cr to cater to the growing demands of homeowners in and around Hyderabad. The unit is equipped with state-of-the-art German Technology, Software, Equipment and machinery to provide modular furniture solutions. Using cutting-edge technology DASOS Cabinets crafts factory-made woodwork that effortlessly merges aesthetics with functionality, heralding a substantial revolution in home furnishing.
Anticipating a robust growth rate of over 20 per cent in the interior industry market from 2024 to 2034, DASOS Cabinets stands at the forefront of this transformative journey, ready to meet evolving Home Owner needs. With an unwavering commitment to elevated standards, DASOS Cabinets aligns seamlessly with the expected growth in the interior design market, positioning the brand as a trailblazer reshaping the landscape of home furnishings.
Speaking on the occasion DASOS Cabinets brand ambassador Naga Chaitanya said, “I am extremely excited to be part of DASOS Group as a brand ambassador. I had the privilege to understand their business model and visit their amazing facility in Hyderabad during the shoots. The facility is a true reflection of their sound understanding and global exposure in the interior space. I am particularly impressed with DASOS’s systematic approach to design, and use of state-of-the-art German technology to execute and deliver modular furniture for kitchen and living spaces to customers in a completely transparent and time-bound manner. I am sure they will make a significant impact in the interior space.”
Adding to this, DASOS executive director Manoj Kasyap said, “We have over three decades of experience and a global understanding of the interiors space due to our close association with architects and interior designers across the globe as a leading Manufacturer and exporter of Granites and Quartz Surfaces. In India, the Custom Built and Modular Furniture Industry category is still largely dominated by unorganized players. DASOS Cabinets is our foray into the home interior furnishing space to bring a transparent, process-driven approach to project design and execution. Our vast experience in this space equips us with a sound understanding of the global best practices and latest technologies to streamline the process. At DASOS Cabinets we would like to give our customers a perfect blend of contemporary aesthetics blended with modern design. We will execute it in our state-of-the-art facility at Toopran Hyderabad, with the highest standard of innovation, excellence and transparency in home interiors. Our commitment to quality and customer satisfaction is reflected in every piece crafted by DASOS. We are confident that DASOS Cabinets will not only meet but exceed the expectations of our valued customers.”
DASOS Cabinets invites customers to explore this revolution in home interiors at its new store at its Corporate office at Madhapur, Hyderabad, where they can experience the perfect blend of design, functionality, and craftsmanship that defines the DASOS Cabinets ethos.
MAM
Madison World to launch AI platform M BrAIn for media planning
Agency group invests about $1 million as it shifts to AI driven growth planning.
MUMBAI: If media planning once ran on spreadsheets and gut instinct, the next chapter may run on algorithms and curiosity. Madison World is preparing to roll out the first version of its proprietary artificial intelligence platform Madison M BrAIn in early April, as the independent agency group accelerates its transition toward AI driven planning and product led media services.
The platform, expected to involve an investment of around $1 million, is designed to reshape how the agency approaches strategy by combining internal knowledge, external data sources and advanced AI models into a single intelligence ecosystem.
According to Madison Media, OOH and Hiveminds partner and group CEO Ajit Varghese the initiative forms part of a larger structural rethink within the organisation. “Traditionally agencies built frameworks around media planning and allocation. We are redesigning that structure into what we call a Growth Planning System (GPS),” Varghese said.
The shift reflects a growing belief that effective media strategy must begin earlier in the decision making process. Instead of jumping directly to channel allocation, planners must first decode the market itself identifying consumer barriers, purchase triggers and the core challenges facing a brand.
Once those insights are mapped, agencies can build clearer growth agendas for clients and design media strategies that connect more closely with business outcomes.
To support that approach, Madison has built Madison M BrAIn as what it describes as a human AI cognitive ecosystem. Acting as a central intelligence hub, the platform aggregates proprietary insights alongside external data sources and large language models, enabling planners to access deeper market intelligence before building campaign strategies.
Varghese said one of the core objectives is to democratise knowledge across the organisation. “In the past, this level of understanding was largely available to senior leaders or experienced strategists. With Madison M BrAIn, even a junior planner should be able to access the same intelligence and approach clients with a far more informed perspective,” he said.
The agency has already implemented the new planning philosophy internally and completed three months of testing for the AI platform, with early trials showing encouraging results in terms of learning capability and system performance.
While the first version relied on global large language models, Madison is now developing its own proprietary Small Language Model (SLM) to serve as the core of the M BrAIn ecosystem.
“The SLM will be able to read global LLMs, but the LLMs cannot read the SLM,” Varghese explained. “That ensures all the intelligence we build remains within the Madison ecosystem and strengthens our proprietary knowledge base.”
The first version of Madison M BrAIn is expected to go live in early April, with a more refined version targeted by the end of June. Over time, the platform will integrate additional external data streams and APIs including consumer insight platforms, social listening tools and client datasets.
These integrations are expected to enhance the system’s learning capability and enable it to generate increasingly sophisticated strategic recommendations.
Although the platform is currently being deployed for internal use, Madison sees potential for it to evolve into a licensable product in the future.
“At the moment, our focus is to stabilise and strengthen M BrAIn internally. But over time there is potential for this to become a product that could be licensed externally,” Varghese said.
The AI platform is also part of a wider technology transformation underway at the agency group. Alongside M BrAIn, Madison is building a broader digital infrastructure called the Catalyst operating system, which aims to integrate operational processes, data and product platforms into a unified ecosystem.
This broader technology stack could require an additional $1 million to $1.5 million investment over time, though spending will be phased and reviewed regularly.
“We are evaluating progress every three months and prioritising the most critical capabilities first,” Varghese said.
Madison expects the full AI and operating ecosystem to be fully functional within 12 to 18 months, positioning the agency to combine human strategy with machine intelligence as the advertising industry enters its next data driven phase.
