MAM
EduMedia’s Decoding Kids Conclave to debut on 16 Jan
MUMBAI: Education company EduMedia has launched Decoding Kids Conclave 2013, a first-of-its-kind initiative in India, to provide a knowledge-sharing platform aimed at enhancing the understanding about kids amongst people who want to engage with them.
The first edition of the event will be held on 16 January in Mumbai with the theme ‘Marketing to Kids‘.
“Decoding Kids Conclave aims to answer some of the biggest whys related to the kids and how to go about effectively and responsibly engaging with them,” said EduMedia India Executive Director Tabassum Modi. “It will serve as a platform for those who are interested in knowing about the dynamic world of children.”
Decoding Kids Conclave will have an array of topics related to marketing to kids like research perspectives, digital marketing to kids, kids as future consumers, responsible marketing to kids, kids in advertising, rural marketing for kids products and unforgettable brand marketing campaigns to name a few.
These interesting and informative sessions will be held by renowned industry experts. Some of the speakers lined up include Prahlad Kakar (Ad Guru &Founder of Genesis Films), Pradeep Kashyap (CEO, Mart & President, Rural Marketing Association of India – RMAI) and Rajiv Chilaka (Creator of Chhota Bheem & Founder-Director, Green Gold Animation).
Said Prahlad Kakar, “I‘m looking forward to the Decoding Kids Conclave as there are going to be a lot of opposing points of view about the best way to deal with kids. Kids are actually like little adults – they have complete free reign but without the sense of responsibility.”
Pradeep Kashyap added, “Decoding Kids Conclave is a much needed initiative for the marketing fraternity to collectively try and decode what kids buy, who decides the purchase, other influencers and where do they buy. I compliment the organizers for taking this very timely initiative.”
Decoding Kids Conclave is expected to have participation from brand managers & developers, marketing managers, product developers & innovators, advertising agencies, event agencies, PR professionals, researchers, entrepreneurs targeting kids, TV Professionals and other professionals working in the kids segment.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
