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Now TV ties up with Fox for premium movie channel experience
MUMBAI: Fox Movies Premium (FMP), Star Chinese Movies (SCM) and Hong Kong platform now TV have joined forces to bring to viewers a better premium movie channel experience through the introduction of a new and exclusive Play service.
now TV customers will be able to access the Fox Movies Play and SCM Play platform through the now Player website (nowplayer.now.com) and a “now ID” to catch up with their favourite content on FMP and SCM anytime, anywhere.
Bringing FMP & SCM Wherever They Go Online: With the Fox Movies Play and SCM Play services, now TV subscribers who subscribe to FMP and SCM, will have free online access to watch FMP and SCM premium content a day after its screening on the channel. Now, no matter where viewers are – whether at home or on-the-go – they will be able to watch their favourite programmes, including Hollywood and Chinese blockbusters and concerts, on the online now Player.
Fox International Channels VP territory head Hong Kong Rajesh Sheshadri said, “FMP and SCM‘s viewer-centric approach strives to keep viewers ahead of the entertainment curve by offering leading content and first-and-exclusive rights along with features and services that enhance the premium TV experience. We are pleased to partner with now TV for the introduction of Fox Movies Play and SCM Play service, so that viewers can watch their favorite programmes anytime, anywhere.”
PCCW senior VP of TV, media Mamie Leung said, “Being the largest pay-TV operator in Hong Kong, now TV is committed to bringing the best viewing experience to our customers. Through now Player, viewers already can enjoy a variety of now TV‘s self-produced channels, including news, entertainment and sports content on multi-screens. The addition of exclusive Fox Movies Play and SCM Play further enhances the exciting content lineup of now Player.”
Enhancing the Home Watching Experience with HD & SVOD:
In addition to the new Play service, FMP, SCM and now TV has further enhanced the viewing experience by providing High Definition channels and Subscription Video-on-Demand (SVOD) services via now Select. This means that viewers can be assured of the best visual quality of FMP and SCM programmes at home.
Providing Access to Hollywood Like No One Else:
As Hong Kong is one of the top destinations in Asia for all things Hollywood, now TV viewers of FMP will continue to get access to their beloved blockbusters as well as the hottest series, live UFC fights and special events, concerts and award-winning documentaries.
Giving viewers Chinese content: SCM will continue to offer viewers Chinese blockbuster movies, live events, concerts and award-winning documentaries they have come to expect from the channel.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
