MAM
ETV Marathi awards creative mandate to Rickshaw Communication
Mumbai: Rickshaw Communication & Design has bagged the creative mandate of ETV Marathi following a multi-agency pitch.
They have been awarded this business on their strategy and creative strengths which were innovative and compelling, according to a statement.
The agency will be responsible for devising campaigns for ETV Marathi that will cover outdoor, print and radio. It has already started work on a 360 degree marketing campaign for two new non fictions shows that will soon launch on ETV Marathi.
Rickshaw Communication & Design founder and creative partner Suhas Parab said, “This win is going to be a challenge and equally good opportunity for the team at Rickshaw to explore the creative lengths for the pioneers of Marathi general entertainment. This account gives us an opportunity to get closer to the consumer of this genre and design campaigns that are more personal, effective and captivating. This is just the sort of work that we at Rickshaw enjoy doing.”
Some of the other brands that Rickshaw Communication & Design has worked on are Mahindra Automobiles, UTV Stars, UTV Bindaas and Phoenix – Palladium Mall.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
