Applications
Den Q2 cons net up 28%; cable biz rev up 4%
MUMBAI: Den Networks‘ consolidated net profit rose 28 per cent to Rs 155.9 million in the second quarter ended 30 September from Rs 114.3 million a quarter earlier.
Den‘s cable business revenue saw a meager 3.96 per cent growth to Rs 2.02 billion from Rs 1.94 billion during the first quarter.
The multi-system operator‘s (MSO) consolidated net revenues stood at Rs 2.1 billion, up 8 per cent from Rs 1.94 billion a quarter earlier.
During the second quarter, Den‘s expenses rose 7 per cent to Rs 1.84 billion from Rs 1.71 billion quarter earlier as its content cost increased 12 per cent to Rs 765.9 million from Rs 675.1 million.
Its consolidated Ebitda stood at Rs 495.6 million, up 10 per cent over the previous quarter. The company‘s consolidated Ebidta (before forex losses of Rs 23.7 million) was Rs 474.3 million.
Den also said that its digital base has shot up to cross the two million mark fuelled by the first phase of digitisation in the four metro cities. Den has a presence in Delhi, Mumbai and Kolkata.
Media Pro Enterprise India (MediaPro), an equal joint venture of Star DEN and Zee Turner, has started reporting net revenues in its standalone financial results from 1 April. It used to be reported on a gross basis in the previous quarters & financial years.
The regrouping has resulted in revenue and distribution cost being reflected by lesser amount of Rs 123.7 million in the quarter ended 30 September.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
