MAM
Cleartrip unveils Video Stamps in TV branding
MUMBAI: Wieden+Kennedy has conceptualised an innovative television branding campaign for travel portal Cleartrip.
The agency has come up with 10-second video stamps that go on air today which are designed to be quick reminders for people to book for the upcoming holiday season with Cleartrip‘s products.
As an extension of the brand‘s soul and a symbol of its quick service, the video stamps take up only as little time as necessary to effectively remind people of Cleartrip‘s products and what they do, while simultaneously providing a peek into the brand‘s quirky personality.
Through these stamps, the brand speaks in a tone and style that is true to its personality. Produced by Hello Robot and directed by Helen Clemens, the 10-second video stamps playfully bring Cleartrip‘s unique vibe to life. The video stamps will also be available on Cleartrip‘s Facebook page.
Cleartrip co-founder Hrush Bhatt said, “At Cleartrip, we‘re always pushing the envelope to clear everything out of the way for your trip. Our products have always been built with one clear goal – to help you book your travel without getting in your way. The ‘It‘s all Clear‘ video stamps are designed to tell people that when they book flights, trains and hotels, they should do it with a brand that‘s simple, clutter-free and clear. It works better, it looks better, and it feels better.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
