MAM
Zee TV signs L&M deal with Provogue
MUMBAI: Zee TV has signed a merchandising and licensing deal with apparel brand Provogue for its music reality show, ‘Sa Re Ga Ma Pa 2012‘.
According to the channel, Provogue is the official wardrobe partner to the first-ever musical talent hunt show on Indian television.
Provogue has designed a clothing line that reflects the “persona” and “panache” of the contestants. This exclusive apparel range will retail in 131 Provogue outlets across the country.
Zeel head – marketing, national channels Akash Chawla said, “Our partnership with Provogue has led to building an even stronger relationship with our viewer base. The contestants are already known for their distinct vocal styles and now, wearing Provogue‘s collection will only add to their personality making them fashion icons as well.”
“We are also constantly seeking out varied and innovative product extensions that match our brand identity. These partnerships are an essential part of the business in both producing revenue and reinforcing a sense of fan identity and belonging. This will enable us to extend our brands into new product categories to drive strategic growth for the brand,” he added.
Provogue MD Nikhil Chaturvedi said, “The collection is specially designed for the ‘Sa Re Ga Ma Pa 2012‘ contestants keeping in mind their personalities and also the fact that these youngsters are the face and voice of the nation.”
Brands
Ashish Satija joins Deloitte as vice president – delivery
Seasoned leader brings 20+ years of expertise to drive impact and innovation
GURUGRAM: Ashish Satija has embarked on an exciting new chapter, taking charge as vice president – delivery at Deloitte. In this senior leadership role, he will steer operational excellence, deliver high-impact client services, and champion strategic innovation across global engagements.
Reflecting on his career move, Satija said, “Every new role and change is an opportunity to learn, build, and create impact in new ways. A few weeks ago, I began a new chapter in my professional journey! I’m happy to share that I’m starting a new position as vice president – delivery at Deloitte!”
He also expressed gratitude to his colleagues for a warm welcome, thanking Tanvi Thacker, Varun Batra, Smriti Shukla, Bharat Sureka, Kakoli Adhikary, and Astha Bahuguna for making the onboarding smooth and memorable.
Satija brings more than two decades of experience spanning process transformation, finance, operations, and innovation. Prior to Deloitte, he served as director – order to cash at Johnson Controls, following a long stint at IBM India in leadership roles including global delivery project executive and dgm f&a delivery leader. Early in his career, he gained experience at Tech Mahindra, 24/7 Customer Pvt. Ltd., HCL, and IBM Daksh.
A graduate in computers and IT from the Open University of British Columbia, Satija recently completed the CFO programme in finance at the Indian School of Business, equipping him with both technical expertise and strategic insight for his new role.
With a rich mix of operational know-how and innovation-driven leadership, Ashish Satija is poised to make his mark at Deloitte, blending experience with fresh ideas in the world of corporate delivery.
