MAM
News Ltd selects Rubicon platform as real-time trading tech partner
MUMBAI: News Corp‘s publishing arm News Limited has selected Rubicon Project‘s REVV platform as its real-time advertising trading technology partner.
With the partnership, Rubicon Project will manage News‘ real-time ad trading, which allows advertisers to leverage programmatic buying of online ad inventory through optimisation algorithms.
Real-time ad trading enables publishers to sell inventory to media buyers through a live bidding process. According to the company, such platforms are proven to drive up publisher yields while improving the effectiveness of advertiser campaigns.
Initially, News‘ private exchange is offering inventory across 11 key categories including lifestyle, business, entertainment, news and sport, across its domestic digital network.
The exchange is invite-only with all of Australia‘s leading media buying agencies accepting News‘ invitation to participate and currently actively trading on the platform.
News‘ head of commercial development Jason Barnes said, “We are delighted to announce Rubicon Project as our official ad trading technology partner. Rubicon Project is an international leader in advertising technology and the largest independent automated trading platform.
“Real-time bidding continues to grow internationally. In the US by 2015, it is expected that 27 per cent of online advertising revenue will come from real-time bidding. We can expect similar outcomes here. The opportunity to sell our advertising through real-time bidding engages new advertisers with our brands, increases yield, improves efficiency and in-turn increases profitability.
“Our online audiences are continuing to grow, strengthening our brand proposition to advertisers. Our private exchange is bringing News closer to our key media buyers, a move we welcome wholeheartedly,” Barnes added.
Rubicon Project‘s general manager international Jay Stevens said, “Real-time ad trading is growing at a phenomenal pace with most of the world‘s largest publishers and advertisers actively trading.
“News has been an anchor publisher for Rubicon Project for more than three years, leveraging REVV to maximise the value of their international traffic. This move to open domestic inventory to real-time sources of demand is ground-breaking for the market.
“We have a great opportunity to shape the real-time advertising trading landscape here in Australia and the market is well positioned to take advantage of the efficiencies that real-time trading affords. I am looking forward to working closely with News to create a strong, commercially viable model for News and Australian advertisers.”
Rubicon Project was also recently announced as the ad trading partner for The Wall Street Journal Digital Network.
MAM
Give Me Five mental fitness platform launches in India
Global tool for early stress detection debuts in Hyderabad with live demos.
MUMBAI: Give Me Five just gave mental fitness a high-five because when your mind needs a quick check-up, even the app shows up faster than your inner critic. Give Me Five, a global mental fitness platform focused on early detection and proactive wellbeing, was officially launched in India at a special event at The Park Hotel, Somajiguda, Hyderabad. Founded by Brendan Fahey (30 years years building community solutions in human services), Dr Lisa Fahey OAM (35+ years as a trauma-recovery psychologist) and Phil Dymock (technology lead for expansion across the US, Canada, Australia and now India), the platform encourages small, consistent check-ins to spot early signs of stress, anxiety or burnout before they escalate.
The launch featured a live demonstration of core features, quick mental fitness assessments, data-driven personal insights, wellbeing dashboards, and tools tailored for individuals, workplaces, schools and communities. By making early awareness simple and accessible, Give Me Five aims to foster supportive environments where people feel equipped to act sooner rather than later.
Give Me Five co-founder Brendan Fahey said, “Give Me Five was created with a simple idea that small, consistent check-ins can make a meaningful difference in how we understand and support mental fitness. By making early detection accessible through technology, we hope to empower individuals, organisations, and communities to recognise challenges sooner and build stronger systems of care and support.”
The platform arrives as mental health conversations in India gain urgency, with rising awareness of workplace stress, student burnout and everyday emotional load. Give Me Five positions itself as a preventive companion less about crisis response and more about daily maintenance for the mind.
In a world that tracks every step and heartbeat, Give Me Five quietly reminds us the most important metric is still how we feel—and sometimes all it takes is five minutes and a honest pause to keep the balance from tipping.
