MAM
Star Jalsha associates with Pashchim Banga Bigyan to promote show
MUMBAI: Star India’s Bengali general entertainment channel (GEC) has tied up with Pashchim Banga Bigyan Mancha (West Bengal Science Forum) for the promotion of its anti-superstition show Bidhir Badhan. The tie up began as a launch initiative, has now turned into a mass movement.
Bidhir Bidhan speaks against the evils of blind faith and superstition. Taking forward the “Cholo Paltai” initiative Star Jalsa reaches out to the masses spreading the message of anti-superstition. This reflects the changing times and brings home a very strong social message against superstition. The core content Bidhir Bidhan endeavours to portray the futility of believing in unscientific prejudices and superstitions. The show tries to unveil the acts of unscrupulous people who befool commoners in the name of religion taking advantage of their dire mental condition through acts of deceit.
Hence Bidhir Bidhan associated itself with Paschim Banga Vigyan Mancha (West Bengal Science Forum), an autonomous body propagating the involvement of science in our day to day life, to educate the commoners against superstition and unscientific ideas. The platform of Vigyan Mancha’s Anti Superstition Programme has been used to promote ‘Bidhir Bidhan’ across localities and marketplaces. 70 locations in Kolkata and nine districts of Bengal have been identified to conduct the roadshows and directly reach out to the TG with the show message. Daily shows of 2-3 hours duration are being performed in multiple localities to spread the message of awareness.
For the launch event of the show, Star Jalsha in collaboration with the Pashchim Banga Bigyan Mancha had showcased some instances of quack practices that often mislead people into believing the supernatural powers of some men thus turning them into demi-gods. Scientists along with the cast and crew of Bidhir Bidhan spoke about the importance of such a project. It is crucial that the perils of such superstitions be reflected in the popular television entertainment so it reaches out to the homes of millions of TV viewers.
Paschim Banga Vigyan Mancha was formed in the year 1986 and is one of the largest People Science Movement organisations of India. For over 25 years the organisation has been working on programmes like ‘Anti-superstition Movement’ to educate the commoners against superstition and unscientific ideas.
Bidhir Bidhan, a production of Grassroots Productions, owned by renowned Bengali actor Jeet, debuted in Star Jalsha from November 2012 and is aired Mon-Sat at 5:30pm.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
