Brands
ixigo Trains onboards Rohit Sharma as brand ambassador
Mumbai: ixigo onboarded Indian cricketer Rohit Sharma as the brand ambassador for its trains app. This partnership is set to elevate ixigo’s reach across the nation, solidifying its position as the ultimate app for seamless, innovative, and reliable train travel experiences.
As part of this collaboration, ixigo Trains is unveiling a dynamic new advertisement featuring Rohit Sharma. Combining humour, energy, and creativity, the ad highlights ixigo’s user-friendly features, designed to make train travel hassle-free for millions of Indians. Through a catchy rap, the film wittily showcases key features such as real-time updates on train routes, live running status, ticket availability, ticket confirmation chances, and seamless & quick ticket booking experience. This engaging ad positions ixigo Trains as the ultimate one-stop travel solution for every traveller. The 360-degree campaign, starring Rohit, will be launched across television, digital and outdoor platforms.
ixigo Trains remains at the forefront of revolutionising train travel through customer-focused features. With offerings like free cancellation, food on train, travel guarantee ensuring confirmed seats and instant refunds, ixigo continues to solidify its role as an indispensable travel companion for modern travellers.
Speaking on this, ixigo Trains CEO Dinesh Kumar Kotha said, “We are thrilled to welcome Rohit Sharma to the ixigo family! As a true leader in cricket and a celebrated captain, Rohit personifies excellence, perseverance, and inspiration – values that align perfectly with our brand. His immense popularity and credibility make him the ideal ambassador to connect with audiences across India. Our latest campaign captures the innovative spirit of ixigo Trains and Rohit’s unmatched star power, unveiling a fresh, never-seen-before side of him. Together, we aim to inspire a strong, vibrant connection that resonates deeply with our audience.”
Sharing his thoughts about the partnership, Sharma, exclusively managed by RISE Worldwide, said, “I am delighted to join hands with ixigo Trains, a brand that has truly transformed train travel in India with its industry-first innovations. I look forward to being part of ixigo’s incredible journey focused on redefining travel through efficient solutions and making stress-free and seamless travel a reality for people, all across India.”
Brands
Hard Rock kitchen appliances to enter India through EBG Group
Coffee machines and gadgets set to tap Rs 29,000 crore market
MUMBAI: EBG Group has partnered with Hard Rock International to bring a new range of Hard Rock branded coffee machines and small kitchen appliances to Indian consumers, marking the global brand’s entry into the country’s premium home appliance segment.
The partnership will see EBG Group design, develop, manufacture and distribute the appliances under a licensing agreement. The collaboration is backed by a planned investment of Rs 100 crore and is targeting revenue of Rs 500 crore over the next five years.
The companies are looking to tap into India’s fast growing premium home appliance market, estimated at around Rs 29,000 crore and expanding at an annual growth rate of about nine per cent. Their aim is to capture roughly five per cent market share in the coming years.
Globally, Hard Rock has built a strong presence across hospitality, entertainment, retail and lifestyle merchandise. The new venture extends the brand’s music inspired identity into everyday household products, bringing its distinctive design language to modern kitchens.
EBG Group founder and chief executive officer Irfan Khan said the collaboration blends brand appeal with product performance. “Hard Rock represents energy, authenticity and a globally aspirational lifestyle. Through this partnership we aim to introduce a differentiated portfolio of premium coffee machines and kitchen appliances that combine design, reliability and strong brand experience,” he said.
The upcoming product range will pair Hard Rock’s bold aesthetics with high performance technology and premium materials. The first phase of the launch will focus on key metropolitan markets, followed by expansion into other major cities.
Products will be available through leading retail chains, major e commerce platforms and select premium distribution channels, targeting urban consumers looking for appliances that deliver both performance and lifestyle appeal.
