International
Jack Reacher mktg altered in view of school shooting
MUMBAI: Film Studio Paramount has decided to make changes in the marketing materials for Jack Reacher, the gritty crime-action, Tom Cruise starrer based on Lee Child‘s character by the same name. Cruise plays a hard-boiled former military cop trying to prove that an alleged sniper was framed in the film that opens Friday.
Though the studio hasn‘t officially said what the changes are, but buzz is that a scene of Cruise‘s character firing off a semi-automatic weapon is being cut from promotional spots. The reason behind this move is the recent shootings at Sandy Hook Elementary School which left 20 children between five to 11 years dead and many others scarred for life.
Apart from Cruise‘s Jack Reacher Leonardo DiCaprio starrer Django Unchained directed by Quentin Tarantino is slated to open on 25 December. The R-rated Django stars Jamie Foxx as a slave promised his freedom if he helps a bounty hunter (Christoph Waltz ) track down a plantation owner (Leonardo DiCaprio). On 17 December The Weinstein Co.
Announced it was cancelling Tuesday night‘s Django premiere in Los Angeles because of the school tragedy but it would still hold a screening for cast and crew.
"Our thoughts and prayers go out to the families of the tragedy in Newtown, Conn., and in this time of national mourning we have decided to forgo our scheduled event," the company said in a statement.
At a junket for Django on Saturday in New York, Tarantino said he is weary of defending the violence in his movies. "I just think there‘s violence in the world. Tragedies happen," the filmmaker said. "[Django} is a Western. Give me a break."
Foxx, however, said Hollywood can‘t "ignore" that violence in movies has an impact. And this summer, Harvey Weinstein, an advocate for gun control, called for a summit on violence in films after the Aurora theater shooting during a midnight screening of The Dark Knight Rises.
International
Moskino and Bollywood: Moscow Film Cluster and Film City Mumbai signed a cooperation agreement
Moscow Film Cluster has signed a cooperation agreement with Film City Mumbai. The parties agreed to cooperate in developing the film industry, promoting shooting locations and supporting filmmakers.
The memorandum was signed on the sidelines of the India International Film Tourism (IIFTC) Conclave in Mumbai. At this forum, the Moscow Film Cluster presented Moscow’s opportunities for film shooting, including infrastructure projects such as Film City Moskino and Film Factory. Special attention was paid to the Moscow rebate system – up to 45% – and the co-production development.
Memorandum of Understanding between the Film City and Moscow Film Cluster provides for the establishment and development of mutually beneficial cooperation in the film industry development, including joint promotion of shooting locations, support for filmmakers, implementation of marketing and industry events, development of incentive support measures and strengthening of economic and cultural interaction between India and Moscow.
The parties also intend to promote the development of the audiovisual sector through the exchange of experience, joint initiatives and the search for opportunities to create new industry partnerships and clusters.
Moscow Film Cluster is a major city initiative led by Moscow Mayor Sergei Sobyanin to develop the capital into a global cinema hub. It brings together key production infrastructure – such as the Moskino Film Сity, Film Factory and Gorky Film Studio – along with the Film Commission, digital platform and cinema chain to streamline shooting, support productions and attract international filmmaking to Moscow.
Also, Moscow offers a rebate of up to 45%: 30% as direct production cost compensation, up to 15% for visa and accommodation support. The Moscow Image Grant provides up to $255,000 for films showcasing iconic city views.
The Moscow Film Cluster booth attracted considerable attention from Indian producers and studios. Over 80 business meetings were held, including those with major Indian companies.
One of the booth guests was the famous Indian actress Khushboo Sundar, known to Soviet and Russian audiences for her role in My Soul and considered the leading star of Tamil cinema, in whose honor one of the local temples was even built. Prithul Kumar, representative of the Indian Ministry of Information and Broadcasting and one of the officials responsible for regulating the film industry in the country, also expressed interest in the development of the Moscow Film Cluster.
One of the highlights of the India International Film Tourism Conclave was the awarding of The Greatest of All Time in the For Cinematic Excellence category. The movie was shot in Moscow. The jury members noted the project’s contribution to the development of tourism.
The shooting of The Greatest of All Time AGS by Entertainment was organized with the assistance of the Moscow Film Cluster and the Moscow Film Commission and took place in April 2024 on the streets of Moscow. The scenes were shot in such famous locations as Patriarch Bridge, Teatralnaya Square, Manezhnaya Square, Kazarmenny Lane, Podsosensky Lane, Nikolskaya Street and one of the festival venues of Moscow Seasons.
The Greatest of All Time became a landmark event in Indian box office history. It ranked fourth in box office earnings among all movies released in India in 2024 and is one of the most successful Tamil-language movies in history.
At the same time, the shooting of another joint Russian-Indian movie started at the Moskino Film City in Moscow. A film project dedicated to badminton became one of the first participants in the Moscow rebate program.
A project by Smena & WISH Media (Russia) and Kartina Entertainment And Sports Private Limited (India) will tell the story of a badminton player who travels to India with the Russian national team to compete in a tournament. Russian viewers will see for the first time the scale of sporting competitions in Asia, where badminton is a cult sport and draws packed stands of fans.
The agreement on the joint production of the Smash movie was signed st the Moscow International Film Week in August 2025. And as Moscow Mayor Sergei Sobyanin said, a rebate application was also submitted at that time to reimburse part of the costs incurred during the shooting process in the Russian capital.
