MAM
Ignitee Digital appoints Jaya Bhatia as director – West
MUMBAI: Digital marketing agency Ignitee Digital has appointed Jaya Bhatia as the director – West.
In her new role, she will formulate strategy for business development in an effort to drive profitable growth for the west region.
She will be responsible for building the corporate identity of Ignitee and acquiring new business.
Ignitee CEO Atul Hegde said, “We are extremely delighted to welcome Jaya Bhatia to the Ignitee family. Jaya brings with her immense expertise in new business development and will facilitate the growth and development of Ignitee Digital. Jaya has the ideal combination of experience, skills and talent to guide Ignitee Digital and drive the company‘s strategic vision and execution.”
Bhatia said “I am indeed elated to be part of the core team (at Ignitee) and contribute to some of the best brands in the country. As director – West, I look forward to working with Ignitee‘s talent pool and assist Ignitee Digital in every step to become the greatest digital agency in the country.”
Bhatia has over a decade of experience in the marketing and advertising industry in the traditional as well as the digital medium. With new business development being her forte, she will be responsible for steering Ignitee‘s business to the next level and broadening Ignitee‘s incredible client portfolio.
She has previously worked as the VP- new business at Digital Law & Kenneth before which she had worked as an associate director, account planning and services at BC Web Wise.
Early in her career she has worked as an account planner and servicing at Seamless Connections in 2000 and as a project supervisor at Ogilvy & Mather in 1998.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
