MAM
O&M creates new KFC TVC
MUMBAI: KFC has a rolled out a new television commercial to promote its first Indian inspired chicken flavour Curry Crunch.
With the introduction of this latest offering, KFC not only plans to tap its existing fan base but also a whole new set of customers by offering a new flavor variety.
“Curry Crunch is the biggest launch for us this year and will be supported by a robust 360-degree marketing campaign including a thematic TVC, digital activations, print, outdoor etc”, KFC India and Area Countries GM Tarun Lal said.
Developed by Ogilvy & Mather, the TVC for Curry Crunch is based on the theme, ‘We are still Indian at heart‘. Situations depicted in the ad-film bring alive the fusion between the east and the west. The plot revolves around various groups of youngsters, global citizens who have adopted Western attire and behavior. In each case, they are truly Indian at heart and aren‘t afraid to show it.
Ogilvy & Mather ECD Ajay Gahlaut said, “In addition to the iconic KFC crunchy, juicy chicken, this product has a true flavour of India. It promises a unique fusion of Videshi and Indian. The TVC has been made keeping in mind contemporary reality in India, where we tend to demonstrate western dress and behavior patterns to the outside world, but are truly Indian at heart.”
A digital campaign has also been devised to support the launch; led by a day long roadblock on Yahoo and Youtube. New advertising formats using HTML5 interactive technology will be used to promote Curry Crunch on tablets and mobile Phones. A “quirky”, “unique” application called ‘Currycature‘ has been created to engage with fans on KFC‘s Facebook page.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
