GroupM acquires majority stake in Aussie experiential marketing agency

MUMBAI: WPP’s wholly owned operating company, GroupM, the global media investment management network, has acquired a majority stake in Australia’s Play Communication Pty Ltd, an experiential marketing agency based in Sydney.

Play was founded in 2002 and offers services across activation, sponsorship, digital and branding functions. The company employs around 23 people and clients include Optus, Volkswagen, Qantas, Coty, Tourism Queensland, Charles Darwin University and ASOS.

Play‘s unaudited revenues for the financial year ended 30 June 2012 were approximately A$4.1 million, with gross assets at the same date of approximately A$2.8 million. In Asia Pacific, WPP has revenues (including associates) of around $4.7 billion and employs some 46,000 people (including associates).