MAM
Coca-Cola rolls out ‘Crazy for Happiness’ campaign
Mumbai: Coca-Cola is launching its latest brand campaign, ‘Crazy for Happiness‘ that encourages and inspires individuals to engage in acts of genuine goodness, no matter how small, to shape a happier and more harmonious world.
The campaign has been scripted by McCann World Group India CEO and chief creative officer Prasoon Joshi, Sambit Mohanty, Rahul Mathew, Vineet Mahajan, Akshay Kapnadak of McCann India.
The film has been directed by Shujaat Saudagar of Boot Polissh Films with music by Amit Trivedi.
Coca-Cola India and South West Asia vice president, marketing Anupama Ahluwalia said, “In today‘s world, we have become insular and self-focused. The “I” tends to stop caring for the “WE”. Being kind to a stranger is often considered “crazy”. When you do something good for others, happiness is inevitably the end result. Therefore, be a little crazy and open happiness.”
Joshi said, “The Coca-Cola ‘Crazy For Happiness‘ campaign believes and celebrates such selfless/random acts of kindness by strangers, thereby provoking belief in a happier world.”
Set to the upbeat and evocative “Haan Mein Crazy Hoon” jingle composed by Trivedi, the ad shows Indians from various walks of life committed to random acts of kindness. They include the girl who draws smileys on car windows, another who high fives strangers, a third who uses her gifts as a singer to raise money for the treatments of sick children, and the young man who makes a daily commute to the far end of his city to feed homeless dogs. Even in the face of negativity, these are people who, through their seemingly ‘crazy‘ acts of optimism and kindness, bring happiness to our world.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
