MAM
IMG Worldwide acquires US-based Catalyst Public Relations
MUMBAI: Global sports, fashion and media company IMG Worldwide has announced the acquisition of Catalyst Public Relations, the US based communications firm that specialises in developing consumer-facing integrated marketing programmes focussed on three core platforms — sports, entertainment and active lifestyle.
The company will operate as Catalyst at this moment and will become a part of IMG‘s consulting business, headed by IMG Consulting senior VP, global MD David Abrutynr . Financial details of this strategic transaction are not disclosed.
IMG chairman, CEO Mike Dolan said, “The acquisition of Catalyst is a perfect fit for IMG‘s client-oriented businesses. They have a long history of success in working across all the major US Sports Properties as well as global properties such as the Olympic Games and Fifa World Cup and boast a strong base of corporate clients. Their expertise in Public Relations, Content Development & Digital and Social media services will significantly enhance our ability to fully service the sports and entertainment agency needs of our clients here in the U.S. and in all of our key international markets”.
IMG‘s Sports and Entertainment Group president George Pyne said, “This acquisition is part of an ongoing plan to further expand our portfolio of key marketing services we can provide our Consulting clients around the world. We plan to integrate their capabilities into our global Consulting practice that includes our fast growing PR services in the UK and expand these Communications services into key markets in Europe, Middle East, South America and Asia. They will also be able to work with other IMG Divisions where these types of corporate partner communication services are needed.”
With the acquisition, Catalyst‘s current management team of Bret Werner, Bill Holtz and Ted Fragulis will all join IMG, as will their staff of full-time employees in their New York, Charlotte and Los Angeles offices. Werner will continue in his role as Managing Partner for the business and will report to David Abrutyn. Holtz and Fragulis will continue to work with Werner in managing the business.
Catalyst managing partner Bret Werner said, “We‘ve enjoyed a strong and productive working relationship with IMG for many years. The ability to join IMG Consulting and continue with our current client service model as well as expand our traditional PR and digital expertise globally provides us with the opportunity to evolve and grow well into the future.”
Brands
Manindra Mohan joins CoinDCX as SVP & head – data & analytics
Former Amazon and Unacademy analytics leader to scale crypto insights
MUMBAI: India’s crypto exchange CoinDCX has appointed Manindra Mohan as SVP and head of data and analytics, bringing on board a seasoned data strategist at a time when the country’s digital asset market is entering a decisive phase.
In his new role, he will steer enterprise-wide data science, analytics and business intelligence initiatives. His mandate spans product, growth, risk and customer experience, with a clear brief to embed data-led decision-making into the company’s core as it scales across India and beyond.
Announcing the move, Mohan said he was “thrilled” to join CoinDCX, calling the Indian crypto market pivotal and ripe with opportunity. He thanked co-founders Sumit Gupta and Neeraj Khandelwal, along with Mridul Gupta, for the opportunity to help shape what he described as the future of finance.
He noted that architecting data solutions for a 24 hour global asset class presents a formidable challenge. Yet, he added, the chance to redefine financial access and drive crypto adoption “across every pin code in India” makes the task compelling.
Mohan arrives with nearly two decades of experience across technology, media and digital platforms. Before CoinDCX, he served as head of data science, analytics and BI at Carousell Group. Prior to that, he was SVP and head of analytics at Unacademy, where he built and scaled the analytics and insights function supporting product, sales, marketing and finance teams.
His earlier stints include heading analytics for Amazon prime video in India, where he oversaw data across product, acquisition, engagement and content, as well as serving as senior manager data sciences and advanced analytics at VMware and senior manager marketing and digital analytics at Dell Technologies. He began his career as senior business analyst at Cognizant, working on large scale crm and analytics implementations for global clients.
Colleagues describe Mohan as a builder of teams as much as models. From managing global analytics rollouts to leading large cross functional units, he has consistently combined statistical rigour with commercial instinct.
At CoinDCX, that blend could prove timely. As crypto exchanges navigate regulation, volatility and rising user expectations, data is no longer a back office function. It is the compass. With Mohan at the helm of analytics, CoinDCX is betting that sharper insights will translate into deeper trust and broader adoption in a market that never sleeps.
