Hindi
Tips’ Race 2 being readied for release on 25 January
MUMBAI: Tips Industries‘ Race 2 was flooded with association and in-film offers from over 15 brands thanks to the ensemble star cast that includes names like John Abraham, Saif Ali Khan, Deepika Padukone, Anil Kapoor and Jacqueline Fernandes.
While global brands like Audi,Van Huesen and Tanishq have gotten attached to the film as brand associations, the film‘s marketing and promotions is also reaching a flashpoint with the star cast going all out to promote the film as it is being readied for release.
Producer Ramesh Taurani said, “We are excited with the feedback coming our way for the film….The star cast is equally excited and is going all out to promote Race 2.”
Apart from traveling to Delhi, Chandigarh, Ahmedabad, Pune and Bengaluru, the team will even travel to Dubai to meet the local press and then to London for a press conference organized at The Hippodrome Casino – Leicester keeping with the mafia theme of the film.
While the starcast is already shooting for several reality shows like Bigg Boss, Comedy Circus, Nach Baliye and Sa Re Ga Ma finale ,the film‘s leading ladies Deepika Padukone and Jacqueline Fernandes have also started scorching the award season performing to the film‘s hit songs at the Zee Awards and Umang Police show.
If that is not all, a special game will soon be launched on the film in association with an internet partner.
Directed by Abbas-Mustan, Race 2 will release on 25 January.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
