MAM
DDB Mudra wins Itz Cash creative mandate
MUMBAI: DDB Mudra has won the creative mandate for Itz Cash, post a multi-agency pitch.
The account size is pegged at around Rs 200 million.
There is no incumbent on the account. DDB Mudra Group chairman and CCO Sonal Dabral said, “It’s always exciting to partner a client and work on a brand that believes in innovative thinking and open to doing things in a refreshing way. Itz Cash is exactly that. Innovation is at the heart of this brand and we’re looking forward to creating some breakthrough work on it.”
DDB Mudra Group president Rajiv Sabnis said, “Itz Cash is an exciting brand that has embarked on a journey of becoming a premier & innovative pre-paid payment solution company. Navin Surya and his team have decided to engage DDB Mudra in their ambitious growth plans and their vision of building a world-class consumer facing brand in the multi-service, pre-paid solutions domain. It gives us the unique opportunity to build a consumer brand in a category that is relatively nascent in India. It looks like a fast-paced and exciting road ahead.”
Itz Cash managing director Naveen Surya said, “We are proud to partner with DDB Mudra and are looking forward to a long, exciting and committed relationship with the Group.”
Itz Cash Card Ltd, part of the Essel Group, was established in 2006. Itz Cash initiated the concept of prepaid payment solutions to the Indian consumer and various business entities.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
