Brands
Rado unveils the Anatom’s 40th anniversary edition at the The India Art Fair
Mumbai: Swiss watch brand, Rado, known for its innovation in the area of materials and design, launched the new Anatom at the India Art Fair 2024 embracing the successful 40 years of its predecessor. The new Anatom features a stunning rounded edge-to-edge sapphire crystal and a high-tech ceramic case perfectly fitting the wrist. A timepiece designed to last a lifetime, at the pinnacle of both aesthetics and wearer comfort.
The first Anatom watch was launched in 1983 and quickly drew worldwide attention, thanks to its ergonomic shape in close harmony with the human wrist. The innovative merging of timepiece contours and design into more subtle “anatomical” aspects not only brought greater comfort but beautiful visual flow. It set the stage for a product line that spanned four decades and which everyone noticed, the world over.
Rado CEO Adrian Bosshard on the unveiling of the launch said, “I am very proud to present to you the latest evolution in the Anatom Journey, with an astonishing step forward, in a totally new case made of the latest Rado high-tech ceramic, from our best engineers and watchmakers. In the true spirit of the earlier watch, our R&D team has revisited this iconic product, updating key aspects with Rado’s signature material and the latest production technics including a stunning edge-to-edge sapphire crystal impressively shaped to follow the anatomical contours of the new timepiece”
For the first time, a textured rubber strap is used, for a slightly sportier feel, alongside a high-tech ceramic case whose smooth surface totally invites touch. The new Anatom is not only shaped for comfort but brings the exceptionally sensuous feel that only high-tech ceramics can provide, and visually, the various elements merge together perfectly.
Discover the four new Anatom references. They stand today as they did in 1983 — for timeless unique design and incomparable wearing pleasure.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
