MAM
Asian Paints continues with Indigo for digital duties
MUMBAI: Leo Burnett‘s digital agency Indigo Consulting has retained the digital account of Asian Paints. The win comes after a multi-agency pitch, in which at least 10 agencies participated. The renewed mandate will see the agency continue to be involved with the brand to spearhead their digital initiatives across web, mobile and social media, while also exploring integrated customer experiences leveraging cloud computing.
Keeping in mind its new identity and positioning, Asian Paints had invited presentations from various digital agencies to take its new positioning forward on digital media. Indigo Consulting, which has been working with APL since 2007 across web, mobile, social and search, won the pitch after three rounds.
Asian Paints general manager marketing Satish Kulkarni said, “Asian Paints, in its endeavour to provide a better brand experience to the customer, is keen to inspire customers and partner them through their home painting process which is an essential part of creating their own Beautiful Home. Therefore, we required an agency who understands our customers and helps us convert consumer insights into a rich web usage experience across screens. Indigo Consulting brought on board the ability to best match consumer insight to consumer experience design, and execution capabilities. We are delighted to continue our successful relationship with Indigo Consulting.”
Indigo Consulting managing director Vikas Tandon said, “This is indeed a special win for us. The pitch underscores the importance of not taking any relationship for granted. APL has been a very important client, and a wonderful brand to work with, and we are delighted that they have reaffirmed their faith in us. We look forward to continuing our efforts in making Asian Paints a world leading brand in the online world too.”
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
