MAM
Lukup Media partners with Mediabrands Indonesia
MUMBAI: Bangalore-based cross-platform interactive advertising company Lukup Media has signed an agreement with Mediabrands Indonesia, the media arm of the Interpublic Group to offer media mobile advertising and consumer engagement solutions to advertisers, brands and content providers.
According to the company, Lukup Media‘s ad platform is the mobile equivalent of a fan page on a social networking site. Instead of liking a page, a customer just needs to type in the brand‘s URL on to their mobile web browser. This subscribes them to the brand and the custodian of the brand can then push media notifications to them based on their location.
Lukup Media director Kallol Borah said, “Our platform enables advertisers to deliver their ad to the right target audience at the right time; and empower the audience to directly and immediately start interacting with the brand. We are thrilled to work with Mediabrands who have proven expertise in the media industry.”
Mediabrands Indonesia CEO Ram Subramaniam said, “We discovered that TV, social media and mobile are working in combination to empower a new group of consumers. We have called this new group the “top 10%”. This new group is having a profound influence on brand choice across categories and we can target such influencers using this platform.”
The features of the Lukup Mobile platform are: advertisers can push rich media notification (not just text); campaigns can be targeted to a specific location; campaigns are fully interactive (higher brand engagement); all data on the campaign‘s delivery and usage is available to the brand/advertiser and the platform is compatible with all smartphone platforms (Android, Blackberry, iOS and Windows).
Lukup and Mediabrands will also collaborate to create a qualified database of consumers to target rich media promotions that are delivered from the Lukup Mobile system.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
