Hindi
Cinerama inks distributor deal with Sling Media
MUMBAI: Cinema sound and projection company Cinerama Pvt Ltd has announced an exclusive sub distributor deal in the West and South India with Sling Media for its product the Slingbox. This partnership will enable Sling Media to leverage Cinerama‘s existing network in over 20 cities catering to high net worth individuals (HNI).
Cinerama will play an integral role in helping Sling Media extend its product reach in India, which in the past has focused on large format retail stores and ecommerce websites. Through Cinerama‘s existing and well established network, Sling Media intends to focus on tapping the fast growing markets in up and coming cities in India.
Cinerama director Sanjay Agarwal said, “We are delighted to partner with Sling Media in their new go-to-market strategy. We are confident that Sling Media‘s unique product and our expertise with the HNI segment in south and west regions will result in mutual growth and benefit.”
The Slingbox is a unique consumer electronics product that allows customers to watch their home TV live (or access recorded programming or VOD) in and around the home or away from home using popular devices such as PCs and Macs, tablets and smartphones. It was launched in India in 2011 and is available in Delhi, Mumbai, Pune, Bangalore, Ahmedabad, Hyderabad and Chennai.
“The consumer market in west and south India has evolved phenomenally with the growth of tablets and smartphones. We believe that Cinerama has the competence and expertise needed to reach potential Slingbox customers and build a strong proposition for our products in these markets,” said Sling Media, India general manager and head of operations Raman Venkatachar.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
