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Brand Fevicol benefited most from Dabangg 2 association, Ormax

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MUMBAI: Fevicol leads the list of brand that tied up with Salman Khan‘s Dabangg 2, according to an independent study conducted by research agency Ormax Media.

Fevicol evidently benefited from the usage of the brand name in the popular song ‘Fevicol Se‘, featuring Kareena Kapoor with Salman Khan.

The study was conducted a week after the release of the film. As many as 12 brands had associated with Dabangg 2.

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Following Fevicol on the list is Colgate Active Salt, which had run a contest called the ‘Colgate Active Salt Dabangg 2 Challenge‘ with Sonakshi Sinha.

Third on the list is Suzuki Hayate that is being endorsed by Khan himself. It had also run a multimedia contest with bikes as prizes.

The study noted that other brands like Thums Up, Gillette, Dixcy Scott and Fastrack could not milk the association because of which they did not register significant recall.

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Meanwhile, despite having no association with the movie, Revital emerged as the brand with the strongest association with Khan. The consistent brand endorsement by Khan over the last few months ensured that it benefits from any ‘Salman Khan‘ event, including a film release like Dabangg 2.

Ormax Media CEO Shailesh Kapoor said, “Upto 15-20 brands tie up with big films, but only about 3-4 actually derive any real value out of the association. We had conducted a similar study when Ra.One released, and now plan to conduct such researches for big releases at regular intervals. Using such research, brands can benefit from learnings derived from associations of various kinds, and use these learnings as an input into their own film associations.”

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HRMS Features Checklist 2026: 10 Must-Have Capabilities HR Teams Should Demand

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If your HR software still feels like a glorified spreadsheet with a login page, 2026 is the year to rethink everything. Especially as HR software in India evolves rapidly to meet compliance, scale, and workforce complexity.

Why 2019 HRMS You Chose Probably Isn’t Enough Anymore?

To be honest, most businesses didn’t really choose their HRMS; they just happened to get it. A vendor demo, a short deadline, and a CFO who approved the budget all made you stuck with a system that was “good enough” at the time.

Today, that same system is struggling to keep up with hybrid work, distributed teams, complicated compliance issues, and employee expectations that have changed a lot in just five years. This is exactly where modern HR automation software is redefining how HR teams operate, moving from manual processes to intelligent workflows.

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As per the 2025 report by Gartner, more than 58% of HR professionals stated that their existing software did not fully enable their workforce strategy. On the other hand, as per the HR Tech survey conducted by PwC, those companies that invested in modern HRMS systems were able to improve their HR efficiency level by up to 22% and reduce compliance penalties by 15%.

The takeaway is that the HRMS world has grown up, and so have the expectations surrounding it. Be it the CHRO developing the company’s digital transformation plan, the CFO analysing return-on-investment figures, or the CEO looking to grow his organisation without HR being a constraint, this checklist will help you achieve success.

This is your list of top 10 HRMS features your team simply cannot do without in 2026.

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1. Unified Employee Data Architecture (Single Source of Truth)

This is the base on which everything else is built. A modern HRMS must get rid of data silos by keeping one central, real-time record of each employee from the time they are hired until they leave. That means that all of your payroll data, performance history, leave balances, benefits enrolment, document management, and compliance records are all in one place.

For companies with more than 500 employees, having HR data that is not organised or that are simply exploring HR outsourcing can cost between $15,000 and $40,000 a year just to fix (Deloitte, 2024). The number goes up quickly when you include the compliance risk from records that don’t match.

What to look for:

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  • Bidirectional synchronization between modules
  • API-first approach to integration
  • Access based on roles and responsibilities
  • Audits that can withstand a detailed examination, be it by an internal auditor or an employment agency inspection.

2. Payroll That Runs Automatically and Stays Compliant

Payroll has surpassed being a routine month-end task to becoming intelligent software that must be able to handle variable pay packages, multistate/multinationals’ taxation, loans, statutory deductions (PF, ESI, TDS, and PT for India) and even off-cycle processing without a hitch.

The real differentiator in 2026? HR automation software based compliance. Laws about work change. Tax brackets change. There is a fluctuation in the minimum wage based on the region. A good payroll system should always update itself with respect to changes in regulations.

Important numbers to remember:

  • 40% of small and medium-sized businesses have to pay payroll penalties every year because of mistakes made while processing (IRS, 2024)
  • When compared to manual methods, automated payroll systems can cut processing time by as much as 80%.
  • According to SHRM (2025), companies that use integrated payroll-HRMS platforms make 93% fewer mistakes when entering data.

For businesses operating across multiple geographies, especially those leveraging EOR (Employer of Record) arrangements. Your payroll software also needs to interface cleanly with local in-country payroll engines without creating reconciliation nightmares.

3. Employer of Record (EOR) Integration and Global Hiring Support

It’s not just multinationals that hire people from other countries anymore. More and more, startups, mid-sized businesses, and even businesses that only operate in one area are putting together teams that work across state and national lines. And that’s where things get really complicated.

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Companies can legally hire workers in places where they don’t have a legal entity through an EOR (Employer of Record) arrangement. But managing those workers on a platform that wasn’t made for it is a mess. Many businesses in India are now combining HR outsourcing models with EOR services to simplify global hiring. Your HRMS must have built-in support for EOR workflows, such as classifying contractors and employees, following local compliance rules, processing payroll in any currency, and creating documents that meet local regulatory standards.

In 2025, compliance confidence was the top driver for 72% of companies using EOR services, according to Velocity Global, but only 34% of those companies said their HRMS could manage such processes.

Request: Onboarding processes suitable for EOR usage, employment contracts valid for multiple jurisdictions, and an overall consolidated overview of all global employees, whether direct or EOR-based.

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4. End-to-End Recruitment and Onboarding Automation

The best talent doesn’t wait. The average staffing and recruitment time is around 42 days (LinkedIn Talent Solutions, 2025), therefore, a long and inefficient recruitment process is a competitive disadvantage. This is where HR automation software comes in as a competitive advantage, streamlining hiring workflows, reducing manual intervention and ensuring onboarding is consistent, fast and structured.

More importantly, onboarding automation is where many platforms still fall short. Poor onboarding is expensive: research from SHRM shows that replacing a single employee can cost 50–200% of their annual salary, and a significant driver of early attrition is a disorganised onboarding experience.

Look for:

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  • Automated Offer Letter generation
  • Electronic document acquisition and signature
  • Customised onboarding tasks based on job role
  • An equipment access checklist
  • Buddy programme workflow setup and 30-60-90 day follow-up triggers that you can set up without contacting your vendor.

5. Performance Tracking That Matches Real Work

Not only does it belong in the past, but yearly appraisals are indeed harmful to the performance environment. By 2026, if you’re not paying for continuous performance capabilities in your HRMS solution, then you should probably get your money back, as all modern systems come fully loaded with goal-setting frameworks (OKRs, KRAs), immediate feedback, peer reviews, manager check-ins, and career development planning.

Companies that have adopted continuous performance reported to have a 14% rise in employee engagement levels and a reduction of 12% in voluntary turnover (Gallup, 2024). For those executives looking at retention numbers, that is substantial.

Also non-negotiable in 2026: you’ll want to look for systems which include features to protect managers from making biased evaluations and to help identify future leaders in advance of a leadership vacuum occurring.

6. Leave, Attendance, and Workforce Scheduling Intelligence

This sounds basic, and it should be. Yet it remains one of the most complained-about areas in enterprise HRMS. The problem is not in the collection of leave information but in the intelligent aspect. Is there an algorithm that identifies staffing gaps when three employees ask for leave in the same week? Can it support both the scheduling of shifts for field staff and flexible hours for office personnel?

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In India specifically, the Shops & Establishments Act regulations vary according to location and industry. This must be automatically managed in the HRMS software, rather than manually configuring each time the rules change.

Must-have features here include

  • Leave management based on policy (this includes compensatory leave and encashment)
  • Geo-fencing of attendance data
  • Shift swapping coordination
  • Auto-calculation of overtime compensation and integration with payroll reporting.

7. Global Mobility and Expat Management

For organisations with international operations or employees on cross-border assignments, global mobility management is no longer a “nice-to-have”. It’s a legal necessity. Moving an employee across borders involves immigration compliance, tax equalisation, shadow payrolls, split payrolls, cost-of-living adjustments, and assignment tracking, all of which need to be managed systematically.

Global mobility mismanagement is an underestimated financial risk. A single failed tax equalisation calculation for an expat can create a liability running into tens of thousands of dollars. And with remote work blurring the lines of tax residency, the complexity is only growing.

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The features that you should look out for in an HRMS include:

  • Assignment lifecycle management
  • Compatibility with mobility service providers
  • Compliance alerts specific to countries
  • Budget planning with costing tools
  • Audit trail records for immigration and taxation purposes.

8. Analytics, Workforce Intelligence, and Predictive HR

If your Human Resource Management System can only tell you last year’s headcount or average tenure, it’s simply functioning as a reporting tool. In 2026, the bar is predictive and prescriptive analytics.

Think about what truly matters to leadership: What matters to your organisation’s executives? Which areas are likely to have high turnover within the next 90 days? What’s the return on investment of a training programme initiated six months ago? Where are the gaps in your diversity among your future leaders? How does your pay compare to the market’s?

For the expanding market of HR software within India, predictive analytics will emerge as a significant differentiating factor among corporate leadership. According to a study conducted by McKinsey in 2025, firms that have more sophisticated workforce analytics tools than others have proven 2.3 times more capable of outperforming their competitors in total shareholder returns.

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Look for:

  • Pre-built HR dashboards
  • Custom report builders
  • Cohort analysis
  • Attrition prediction models
  • DEI analytics and data export capabilities for BI tools like Power BI or Tableau.

9. Employee Self-Service, ESS Mobile App, and Conversational AI

Today’s modern workforce, particularly Gen Z and younger millennials, expects work tools that are just as intuitive as consumer applications. The HRMS that asks your employees to email HR for a payslip and calls up the helpdesk for checking their leave balances has been silently diminishing the reputation of your employer brand.

Employee Self-Service (ESS) with complete mobile access has become a basic expectation for 2026. The factor that makes the winning difference between leaders is the use of conversational AI in the form of chatbots and virtual assistants within the HRMS, who will respond to policy-related queries, manage routine requests, and push out relevant data.

Numbers to make the business case: Adoption of ESS leads to a reduction in HR transaction load by 30-50% (Mercer, 2025). Organisations with high adoption of ESS records 23% greater employee satisfaction levels with respect to HR services.

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10. Security, Data Privacy, and Compliance Infrastructure

This tends to be overlooked on checklists, precisely the opposite of what should happen. Employee data might be some of the most highly confidential data within your organisation’s databases, including salary details, health care documentation, performance reviews, discipline records, and even financial data.

By 2025, HR data breaches accounted for 23% of total enterprise data breaches in IBM’s annual Cost of a Data Breach report, and the average financial impact of an HR breach was $4.7 million. In addition, if you are operating in India, there is another legal requirement under the Digital Personal Data Protection (DPDP) Act, 2023, that your HRMS vendor must help you comply with.

Requirements include:

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  • SOC 2 Type II and ISO 27001 certification
  • End-to-end encryption
  • DPDP-compliant in data processing
  • Access control based on consent
  • Data sovereignty of vendor and incident response SLA.

Quick HRMS Features Checklist 2026

FeaturesWhy It MattersKey Metric
Unified Employee DataNo silos, one-stop information repositoryReduces costs by ₹10 to ₹30 lakh per year
Intelligent Payroll SoftwareAuto-compliance, error-free processing80% faster payroll runs
EOR IntegrationSupports global, cross-border hiringOnly 34% of HRMS platforms support this today
Recruitment & Onboarding AutomationFaster hiring, lower early attritionReduces time-to-hire by up to 30%
Continuous Performance ManagementReplaces outdated appraisal cycles14% higher engagement reported
Leave, Attendance & SchedulingCompliance + ops efficiencyReduces leave-related disputes by ~60%
Global Mobility ManagementTax, immigration & assignment compliancePrevents six-figure expat tax liabilities
Workforce Analytics & Predictive AIStrategic decision-making for leadership2.3x higher business performance (McKinsey)
ESS Mobile App + Conversational AIEmployer brand, employee experience30–50% drop in HR transactional load
Security & DPDP ComplianceLegal protection, data integrityAvg. breach cost: $4.7M (IBM, 2025)

What This Means for Indian Businesses Specifically?

HR software technology in India is projected to reach $1.7 billion by 2027, growing at a 14.2% CAGR (NASSCOM, 2025). That growth is being driven by SMEs and mid-market companies finally graduating from legacy payroll tools and disconnected HR processes toward integrated, cloud-native platforms.

However, what is overlooked in the broader conversations is that Indian organisations have to navigate through a complex landscape of regulations. Your organisation will have to manage PF, ESI, PT (depending on which state you belong to), gratuity, TDS, the recently enacted DPDP act, labor laws applicable to your respective states, and, in the case of multinational firms, payroll in different countries along with EORs.

And this is precisely why choosing the right platform, one designed keeping in mind Indian regulations as well as having international ambitions, is an important consideration.

How TankhaPay Supports Modern Workforce Needs?

When you look at this checklist against the backdrop of India’s workforce, like its sheer diversity, the complexity of state-wise compliance, and the massive base of contractual, gig, and blue-collar workers who are still largely underserved by mainstream HRMS platforms, one platform stands out for addressing this gap thoughtfully.

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TankhaPay is purpose-built for Indian businesses navigating the full spectrum of workforce management challenges. From automated statutory compliance (PF, ESI, TDS, PT) embedded directly into its payroll engine to digital onboarding designed for both white-collar and blue-collar employees, TankhaPay brings together the features on this checklist in a platform that doesn’t require an army of IT consultants to configure or maintain.

If your business operates on a contract-based workforce, the Contractor Management feature within TankhaPay will cover you right from attendance till compliance documentation, an area which all major HRMS solutions for enterprises continue to address only as a workaround solution. In the case of CHROs running growing organisations, it means being fully prepared for headcount numbers, attrition rates, and payroll costs. And for CFOs concerned about payroll accuracy and compliance risks without any surprises later on, the dedicated compliance engine from TankhaPay addresses those concerns completely.

As more companies turn towards an EOR approach for cross-state hiring as well as global mobility of key personnel, there is a need for a solution that scales with your ambitions but does not deviate from the rigours of Indian labor law compliance.

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Final Thoughts

HRMS selection in 2026 is a long-term strategic investment. The ten capabilities outlined above in our HRMS selection checklist are not merely “nice-to-have” features; they represent the minimum threshold of what constitutes a modern, robust human resources technology platform. If you don’t meet this minimum threshold, you’re not only wasting opportunities; you’re increasing your organisation’s risks in terms of legal compliance, operational excellence, and talent management.

Before signing that new contract, before attending your next product demonstration, or before revisiting your next HR budget allocation, make sure you have this HRMS selection checklist on hand.

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