MAM
P&G continues robust spends on ad and promo in Q2 FY13
MUMBAI: Keeping up with the trend of FMCG companies expanding media spends, Procter & Gamble Hygiene and Health Care Ltd (PGHHCL) upped its advertising expenditure by 35.77 per cent for the second quarter ended 31 December. The company spent Rs 945.8 million in the second quarter compared with Rs 696.6 million a year earlier.
The ad spends exceeded the company‘s net profit in the second quarter by a wider margin compared with a year earlier. In the second quarter of FY13, the company‘s net profit was Rs 539.9 million, up 5.47 per cent from Rs 511.9 million a year earlier. Its total income in the second quarter grew by 32.68 per cent to Rs 4.71 billion from Rs 3.55 billion a year earlier.
The company‘s advertising spend to total income ratio was up marginally in Q2 FY13 to 20.09 per cent from 19.61 per cent a year earlier.
For the half year ended 31 December, P&G spent Rs 1.63 billion on advertising and promotion. This is a 22.56 per cent increase from H1 FY12‘s Rs 1.33 billion. The company‘s total income for the first half rose by 28.77 per cent to Rs 8.46 billion from Rs 6.57 billion a year earlier. The company‘s profit for the first half stood at Rs 992.6 million, up 5.63 per cent from Rs 393.7 million a year earlier.
P&G managing director Shantanu Khosla said, “Procter & Gamble Hygiene and Health Care Ltd has sustained & improved the past quarter‘s strong growth momentum. We have registered robust sales and volume growth for the quarter ended December 31, 2012, as we implement our proven business model of delivering value to the consumers combined with effective pricing and productivity which is helping deliver consistent top and bottom-line growth.”
MAM
Generali Central Insurance launches ‘Happy Women’s Pay’ campaign
Insurer reframes Women’s Day around equal pay with real employees in focus.
MUMBAI: Generali Central Insurance just swapped bouquets for balance sheets because this Women’s Day, the real gift is a paycheck that doesn’t discriminate. Generali Central Insurance, the joint venture between global insurer Generali and Central Bank of India, has launched a bold new campaign titled ‘Happy Women’s Pay’ ahead of International Women’s Day. The initiative shifts the conversation from symbolic appreciation to systemic accountability, placing equal pay at the centre of the celebration.
The campaign film features eighteen real women employees of the organisation, using evocative slam poetry to contrast traditional Women’s Day gestures flowers, cupcakes, corporate greetings with a deeper call for equal treatment that lasts all year. It underscores that true recognition means fair pay and opportunity every day, not just on 8 March.
Generali Central Insurance chief marketing for customer & impact officer Ruchika Malhan Varma said, “For us, International Women’s Day is not about symbolic gestures but about driving change that lasts all year. With Happy Women’s Pay, we shift the focus from appreciation to accountability, placing equal pay at the heart of true celebration.”
Mullen Lintas (the agency behind the film) chief creative officer Ram Cobain added, “Words have power, and sometimes a single word-swap is all it takes to invert a day. We used slam poetry juxtaposed on real women from Generali Central Insurance to bring it alive. It’s raw and real just like a campaign on real change ought to be.”
The campaign aligns with Generali Central Insurance’s broader vision of building fair, future-focused and accountable institutions. By leading with its own workplace practices and featuring actual employees, the brand demonstrates that meaningful gender equality starts internally before it can influence society.
In a year when Women’s Day cards are plentiful but pay parity remains elusive, Generali Central Insurance isn’t just joining the conversation, it’s rewriting the greeting to say: equality isn’t a once-a-year wish, it’s a 365-day wage.
