MAM
Eureka Forbes appoints Digitas as digital AoR
MUMBAI: Eureka Forbes Limited has awarded its digital strategies and social media mandate to Digitas India of the Publicis Groupe.
Digitas will be responsible for an integrated and end-to-end solution to strengthen engagement with customers across digital platforms like electronic customer relationship marketing (e-CRM), e-commerce, online relationship management (ORM) and social media. E-commerce will play an important role in the company‘s digital strategy as Eureka Forbes is strengthening its presence not only in direct sales but also retail and B2B space as well.
Eureka Forbes CEO direct sales and senior vice president, marketing Marzin R Shroff said, “We are happy to partner with Digitas as our digital agency. The core strength of Eureka Forbes is ‘relationships‘ with our customers. In this digital age, it is important for us to engage with our customers real-time on the digital platforms as well and cater to their needs. For over 30 years, India has known us for our direct marketing efforts; the vision is to replicate the same on the digital space as well. We believe the integrated approach and rich experience of Digitas will help us to strengthen our customer relationships on a long term basis and wish to build a strong e-commerce channel to supplement our success of direct selling in India.”
Digitas India president Kanika Mathur said, “This is an amazing opportunity and we are incredibly excited to be a part of the digital initiative for Eureka Forbes – the world‘s No. 1 direct sales company. More and more of Eureka Forbes customers will be online as the internet explodes in India and we believe that a significant business model can be created online.”
Eureka Forbes is a water purification company with marquee brands like Aquaguard and Euroclean for nearly 30 years. It has a strong legacy of building relationships with customers providing safest and technologically advanced health and hygiene solutions.
The company today has emerged as a multi-product, multi-channel organisation with a strong pedigree of brands encompassing water purifiers, vacuum cleaners, air purifiers, home security and automation solutions, fire extinguishers and a large range of institutional products on the cleaning and the purification space.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
