MAM
Eureka Forbes appoints Digitas as digital AoR
MUMBAI: Eureka Forbes Limited has awarded its digital strategies and social media mandate to Digitas India of the Publicis Groupe.
Digitas will be responsible for an integrated and end-to-end solution to strengthen engagement with customers across digital platforms like electronic customer relationship marketing (e-CRM), e-commerce, online relationship management (ORM) and social media. E-commerce will play an important role in the company‘s digital strategy as Eureka Forbes is strengthening its presence not only in direct sales but also retail and B2B space as well.
Eureka Forbes CEO direct sales and senior vice president, marketing Marzin R Shroff said, “We are happy to partner with Digitas as our digital agency. The core strength of Eureka Forbes is ‘relationships‘ with our customers. In this digital age, it is important for us to engage with our customers real-time on the digital platforms as well and cater to their needs. For over 30 years, India has known us for our direct marketing efforts; the vision is to replicate the same on the digital space as well. We believe the integrated approach and rich experience of Digitas will help us to strengthen our customer relationships on a long term basis and wish to build a strong e-commerce channel to supplement our success of direct selling in India.”
Digitas India president Kanika Mathur said, “This is an amazing opportunity and we are incredibly excited to be a part of the digital initiative for Eureka Forbes – the world‘s No. 1 direct sales company. More and more of Eureka Forbes customers will be online as the internet explodes in India and we believe that a significant business model can be created online.”
Eureka Forbes is a water purification company with marquee brands like Aquaguard and Euroclean for nearly 30 years. It has a strong legacy of building relationships with customers providing safest and technologically advanced health and hygiene solutions.
The company today has emerged as a multi-product, multi-channel organisation with a strong pedigree of brands encompassing water purifiers, vacuum cleaners, air purifiers, home security and automation solutions, fire extinguishers and a large range of institutional products on the cleaning and the purification space.
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
