MAM
Water launches touch and feel campaign for Marshalls Wallpapers
MUMBAI: Water Brand Consulting has launched a new campaign for wallpaper marketer Marshalls. Based on the concept of test drive, the new campaign plays on the human psyche of touch and feel.
The campaign has been designed as a phase-wise long term campaign which will last for three months. The first phase has been rolled out pan India in all leading print media. As part of this phase, the brand will appeal to the people to come, touch and experience wallpapers. It will also convey the message that wallpapers are not only aesthetically appealing but also installation-friendly and easy on the purse-strings. Going forward, this message will be extended to outdoor and digital.
Water Brand Consulting founder and director Vandana Sethi said, “You need to cajole and coax your way into the customer‘s mind-space with logic and emotion. The first phase has already been rolled out pan India in all leading print media. This is the introductory phase which will morph into a more `tactile campaign message‘. ‘Try it on one wall and you would want your whole home to be adorned with Marshalls Wallpaper.”
Marshalls CEO Mona Menon said, “It did not come as a surprise when it was discovered that a good majority of enquiries were converted to sales once the customer actually `touched‘ the wallpaper. There seemed to be a virtual wall of resistance on a decision based on the other senses! Water was quick to grasp this opportunity and drive home a campaign to fill this lacuna.”
MAM
Give Me Five mental fitness platform launches in India
Global tool for early stress detection debuts in Hyderabad with live demos.
MUMBAI: Give Me Five just gave mental fitness a high-five because when your mind needs a quick check-up, even the app shows up faster than your inner critic. Give Me Five, a global mental fitness platform focused on early detection and proactive wellbeing, was officially launched in India at a special event at The Park Hotel, Somajiguda, Hyderabad. Founded by Brendan Fahey (30 years years building community solutions in human services), Dr Lisa Fahey OAM (35+ years as a trauma-recovery psychologist) and Phil Dymock (technology lead for expansion across the US, Canada, Australia and now India), the platform encourages small, consistent check-ins to spot early signs of stress, anxiety or burnout before they escalate.
The launch featured a live demonstration of core features, quick mental fitness assessments, data-driven personal insights, wellbeing dashboards, and tools tailored for individuals, workplaces, schools and communities. By making early awareness simple and accessible, Give Me Five aims to foster supportive environments where people feel equipped to act sooner rather than later.
Give Me Five co-founder Brendan Fahey said, “Give Me Five was created with a simple idea that small, consistent check-ins can make a meaningful difference in how we understand and support mental fitness. By making early detection accessible through technology, we hope to empower individuals, organisations, and communities to recognise challenges sooner and build stronger systems of care and support.”
The platform arrives as mental health conversations in India gain urgency, with rising awareness of workplace stress, student burnout and everyday emotional load. Give Me Five positions itself as a preventive companion less about crisis response and more about daily maintenance for the mind.
In a world that tracks every step and heartbeat, Give Me Five quietly reminds us the most important metric is still how we feel—and sometimes all it takes is five minutes and a honest pause to keep the balance from tipping.
