MAM
This Valentine’s Day, Kushal’s introduces their new jewellery collection, ‘Love that Shines’
Mumbai: One of the leading fashion & silver Jewellery brand—Kushal’s, has embraced the essence of love and elegance with the launch of their ‘Love That Shines’ jewellery collection, just in time for Valentine’s Day.
The carefully crafted 92.5 sterling silver collection from Kushal’s is a perfect blend of subtlety and sparkle, representing minimalist chic design in beautiful rose gold plating, making the jewellery look exquisite. The collection includes sleek chains with modern heart and infinity symbol pendants, earrings, bracelets, and promise rings that shine in every moment. These products are also available in rose gold, rhodium and gold pigment plating.
What sets this collection apart is the stunning jewellery designs and the thoughtful digital Video Campaign (DVC) accompanying it. The campaign, aptly themed around ‘Love That Shines,’ goes beyond the glimmer of jewellery to highlight the significance of small gestures in relationships. The emphasis on acts of love and kindness between partners, from simple breakfasts to thoughtful rides to work, adds a unique dimension to the campaign, resonating with the brand’s recognition that every couple has their language of love.
While expressing the brand’s vision, Kushal’s, director – marketing, Ankit Gulechha, said, “The strength of a bond lies in the significance of small moments. We celebrate those gestures with our ‘Love That Shines’ collection this Valentine’s Day, meticulously crafted in 92.5 sterling silver. The jewellery goes beyond the aesthetics and brings you the opportunity of perfect gifting – an everlasting piece of jewellery. With durable and stylish designs symbolizing the endurance of love, the jewellery is thoughtfully priced to ensure accessibility to a wider audience, making each piece a perfect and lasting token of affection.”
The focus on minimalistic and chic designs tailored for modern Indian women indicates a thoughtful approach to addressing consumers’ diverse needs and styles. The brand’s commitment to providing a seamless online and offline shopping experience reinforces its dedication to making these beautiful pieces easily accessible to customers. The 92.5 delicate silver earrings and 92.5 fine silver pendant necklace are priced from Rs 450 & Rs 980, respectively.
The collection will be available on https://www.kushals.com/pages/valentines-day and more than 75 stores across India.
MAM
T20 WC 2026 ad volumes rise 4 per cent despite fewer brands: TAM report
Fewer brands, bigger bets: India matches and top players drive ad surge
MUMBAI: Advertising during the ICC Men’s T20 World Cup 2026 may have become leaner in participation, but it certainly packed a stronger punch. A new analysis by TAM Media Research shows that ad volumes per match rose by 4 per cent compared to the 2024 edition, signalling sharper spending even as the advertiser base narrowed.
The numbers tell a tale of two trends. On one hand, the overall count of categories, advertisers and brands dropped steeply by 55 per cent, 63 per cent and nearly 68 per cent respectively versus the ICC Men’s T20 World Cup 2024. On the other, those who stayed in the game appeared to spend more aggressively, driving higher ad intensity across matches.
India’s pulling power remained unmistakable. Matches featuring the Indian team generated 66 per cent higher ad volumes than non-India games, underlining the country’s outsized influence on cricket’s commercial engine. The tournament final also saw an 18 per cent jump in advertising volumes compared to 2024, pointing to stronger monetisation at the business end of the competition.
The shift towards concentration was equally striking. The top five advertisers accounted for 39 per cent of total ad volumes, unchanged from the previous edition, but the names themselves saw a complete shake-up. OpenAI emerged as the leading advertiser with a 12 per cent share, followed by Coca-Cola India at 9 per cent and Mahindra & Mahindra at 8 per cent. Apollo Tyres and Reliance Consumer Products rounded off the top five.
A similar churn played out at the brand level, with no overlap in the top five brands between 2024 and 2026. At the same time, leading categories tightened their grip, with the top five accounting for 53 per cent of ad volumes, up from 42 per cent earlier. The cars category led the pack with a 15 per cent share, followed closely by e-commerce services at 14 per cent and aerated soft drinks at 11 per cent.
When it came to format, brevity ruled. Ads between 11 and 20 seconds dominated commercial breaks, making up over half of all spots, while shorter sub-10 second creatives followed as the next preferred choice.
The broader takeaway is clear. Even as fewer players entered the arena, those that did were willing to spend bigger and smarter. In a tournament where every over counts, advertisers seem to be playing a more focused, high-impact innings, betting on scale, timing and the enduring magnetism of cricket’s biggest stage.
