Brands
This Valentine’s celebrate #KahoKuchSpecial with MIA BY Tanishq’s ‘The Cupid Edit ’
Mumbai: With the season of love upon us, set your hearts aflutter and embrace the magic of love. Mia by Tanishq, one of India’s most fashionable jewellery brands invites you to celebrate your loved one and express your deepest emotions with the launch of its exclusive Valentine’s Day collection – ‘The
Cupid Edit’. The latest addition to Mia by Tanishq’s repertoire, ‘The Cupid Edit,’ draws inspiration from the phrase of the season, “Love is in the air.”
The exquisite pieces in the collection capture the light-hearted feeling of flying through the sky and floating among the clouds, making them the perfect embodiment of the joy and weightlessness that love brings. At the core of the collection are the mesmerising winged hearts and delicate butterflies, symbolizing the fluttering sensation that accompanies the magic of love. The stunning collection also features modular pieces, including magnetic pendants that effortlessly transform into two distinct pieces of jewellery. The use of magnets and links in intricate designs adds an element of versatility, allowing wearers to express their unique style.
Some pieces in ‘The Cupid Edit’ prominently feature the exquisite Rhodolite gemstone, known for its deep red and pink hue, symbolizing passion and love. This rich gemstone adds a touch of elegance and sophistication to each piece, making them the perfect tokens of affection for your loved ones. Gifting a marvellous piece of jewellery is a beautiful way of saying ‘I love you’ to your forever– a sentiment that lasts forever. This Valentine’s Day, #KahoKuchSpecial and celebrate your love by selecting a piece from Mia’s collection of trendy, versatile, and stylish jewellery pieces. Mia’s curated selection serves as more than just a gift; it embodies meaning, making it an ideal choice for expressing love in a tangible and enduring way. Whether you are marking a significant milestone, proposing to your beloved, or simply wanting to make this Valentine’s memorable, Mia’s collection offers pieces that resonate with the authenticity of your emotions.
To add to the excitement, Mia is delighted to gift an unforgettable trip to Bali for 10 couples who celebrate their love with the brand through the #BaliWithMia* competition. This exclusive getaway is Mia’s way of expressing gratitude to those who have chosen Mia as their companion on love-filled adventures.
Speaking on the collection, Mia by Tanishq business head, Shyamala Ramanan said, “ The Cupid Edit’ by Mia by Tanishq makes picking the perfect piece as breezy and exciting as the fluttering feeling of love. It’s a delightful gift that effortlessly reflects one’s sincerity and thoughtfulness while adding a touch of whimsy to the relationship. With charming pieces that sweep them off their feet, let Mia be your ultimate wingman this Valentine’s.”
This Valentine’s, let Mia be the messenger of your heartfelt emotions, delivering not just a gift but a lasting symbol of your enduring love. Immerse yourself in Mia by Tanishq’s ‘The Cupid Edit’ collection, where love takes flight with fashionable and trendy designs at a sweet selling price point. The Cupid Edit has a range of earrings, pendants and neckpieces etc.
The collection is available across all Mia stores and on E-commerce platform https://www.miabytanishq.com/
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
