MAM
Samsung launches TVC for Galaxy Grand
MUMBAI: Samsung has launched a new television commercial as a consumer connect initiative to showcase Galaxy Grand, the recently introduced Dual SIM Smartphone in India.
The TVC has been created by Leo Burnett.
The campaign is focused on creating a work life balance between personal and professional lives of youngsters.
The TVC creates synergy between the consumers and the features of the Galaxy Grand by showcasing aspirations, passions and hobbies of an ambitious and confident individual.
The TVC has been conceptualised to depict the Galaxy Grand’s Dual SIM feature wherein the professional is able to enjoy personal moments such as biking, moments with friends, mountaineering.
The TVC begins with a young male professional aspiring to live a Grand life by travelling on bike to see mountains kiss clouds, sky changing colours to every possible shade. He wishes to capture his memories with big screen experience and stay connected with his friends. Next thing one knows, he mentions about reserving special place to watch movies. A super appears in the foreground that reads: “Samsung Galaxy Grand”.
The TVC encourages younger generation to capture personal moments through technology purchase of the right Smartphone in spite of budgetary constraints and highlights top-end hardware and software features with a very attractive price of Galaxy Grand.
The TVC has been produced by Billoo Sandhu of Cutting Edge Pictures while it has been directed by Julien Trousselier.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
