MAM
Pepsi launches ad campaign with new brand ambassador Unmukt Chand
MUMBAI: Pepsi has launched the second leg of ‘Oh Yes Abhi!‘ ad campaign featuring the Under-19 Indian Cricket Team captain Unmukt Chand as its new brand ambassador.
Chand features in the ad-film that brings alive the ultimate face-off between him and the captain of the Indian cricket team MS Dhoni along with Virat Kohli and Suresh Raina. The fun and entertaining campaign captures their impatient moments and promises to leave the audiences engaged like never before.
PepsiCo India senior director – marketing (Colas, Juices and Hydration) Homi Battiwalla said, “Pepsi is known to be the first brand to identify youth icons early in time and tap talent with tremendous potential and credibility. We are proud to associate with Unmukt Chand, who truly reflects Pepsi‘s Oh Yes Abhi! attitude and are confident that he will lead the next-generation of players who personify the same philosophy. He is eager to be a part of the Indian cricket team and is performing consistently to achieve his goals… we wish him all the best and look forward to an exciting journey with him”.
“Our latest campaign takes forward the ‘Oh Yes Abhi‘ philosophy and brings alive Unmukt‘s impatient moments in his first ever ad-film with MS Dhoni, Virat Kohli and Suresh Raina. The film showcases the young emerging star impatient to be a part of the Indian cricket team which exemplifies our positioning in a fun and exciting manner,” he further added.
The TVC brings alive Pepsi‘s youthful irreverence and demonstrates the â€?Oh Yes Abhi!‘ moments of these Pepsi brand ambassadors and youth icons.
Chand is shown waiting impatiently, all anxious to get hold of a Pepsi bottle, while Dhoni, Kohli and Raina are also waiting to get their hands on it. What one sees next is an entertaining war of words between the youth icons and the rising star.
The campaign has been created by Pepsi‘s creative AoR JWT.
JWT India ECD Surjo Dutt said, “The young cricket star Unmukt shows his impatient side in a refreshing and cool manner, bringing alive the philosophy of Oh Yes Abhi!.”
The campaign takes forward Pepsi‘s new journey in India with a refreshed new positioning and belief – “Oh Yes Abhi!”. To bring it alive for consumers, the brand had launched a mega campaign starring Ranbir Kapoor, Dhoni and Priyanka Chopra last month that captured their impatient moments.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
