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Google’s Nikhil Rungta joins Yebhi.com
MUMBAI: Google India country marketing head Nikhil Rungta has resigned from his post at the company to join Yebhi.com as chief business officer.
Rungta will be responsible for the strategy, planning and execution of the company‘s sales, marketing and product development.
Big Shoe Bazaar (brand owner of Yebhi.com) CEO Manmohan Agarwal said, “We are extremely happy to welcome Nikhil to the Yebhi team. He brings with him wealth of experience and knowledge after serving more than 15 years with leading organisations. We are confident that he will have a similar success at Yebhi.com.”
Rungta said, “This is a new challenge and I am very excited as I get onto this new journey. I will be teeing off with a new TV campaign based on the concept of ‘Try and Buy‘. The new feature ‘Try n Buy‘ initiated by Yebhi will be the game changer for the E-commerce category and will help in taking the category to the next level. The campaign came from a deep understanding of how consumers buy online and the fact that one of the biggest barriers to purchase is lack of touch and feel of the product. Now the consumer can order products through Yebhi.com and only buy after trying or checking out the product.”
Rungta was the country marketing head at Google since 2009. He was responsible for all Google products including Search, Youtube, Chrome, Google+, Android. Prior to Google, he was the head of marketing for Yatra.com where he was a part of the leadership team.
His 15-year career in sales and marketing includes work across various categories like FMCG, Consumer Durables, Finance, IT and Travel Services.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
